As part of this trial, customers will be able to recycle leftover paint and tins at participating stores. Returned paint and tins will be transported to specialist facilities where it will be assessed for reuse, remanufacture or recycling into alternative products, while items that aren’t suitable, will be safely disposed of in a responsible way. This trial phase will help evaluate the practicalities of creating a functioning circular economy for decorative paint and packaging in the UK, which is central to PaintCare’s long term ambition to increase reuse, recycling and remanufacture rates to 75 percent by 2032 (from 2 percent in 2021).

The PaintCare trial will operate in the following B&Q stores:

1. B&Q Coventry, Alvis Retail Park, Holyhead Road, Coventry, CV5 8BW

2. B&Q Coventry Brandon Road, Binley Woods, Coventry, CV3 2JD

3. B&Q Halesowen, Mucklow Hill, Halesowen, B62 8EP

4. B&Q Kidderminster, Green Street, Kidderminster, DY10 1AX

5. B&Q Solihull, Chalford Way, Solihull Retail Park, Marshall Lake Road, B90 4RB

6. B&Q Wolverhampton, Spring Vale Business Park, Black Country Route, WV14 0QL

7. B&Q Wednesbury, Axletree Way and Park Lane, Gallagher Retail Park, WS10 9QY

It will also operate across other participating retailers, including Brewers Decorator Centres, Dulux Decorator Centres and Johnstone’s Decorating Centres. Together with B&Q, their support will help test how a broader circular-economy system for leftover decorative paint and packaging could operate in practice at national scale.

Samantha Dyer, Head of Responsible Business at B&Q, said: “We are pleased to participate in this early stage PaintCare trial and proud to support the British Coatings Federation in concept-testing a national, industrywide approach to managing leftover paint. By giving customers and trade professionals an easy and convenient way to return leftover paint and empty tins, we are helping them make more responsible choices without adding extra steps to their projects. We want sustainable disposal to feel completely effortless, supporting the development of a more circular approach to DIY waste and helping keep valuable materials in circulation for longer.”

Dr Steve Snaith, Director of PaintCare Ltd, said: “Every year, millions of litres of leftover paint are lost to landfill and incineration in the UK. The PaintCare trials will help us understand how best to collect, remanufacture and recycle this valuable material and support a more circular future for decorative paint, and the support from B&Q and other leading retailers is key to us developing a model we can scale up and create an accessible national scheme, to help us achieve our ambition to increase reuse, recycling and remanufacture rates to 75 percent by 2032.”

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More than 50 new Proace City EV compact vans are entering service, with the investment supporting more rural communities where courier services tend to be limited or unavailable, while reducing emissions and lowering impacts on the climate.

Toyota is an established partner of Co-op’s Quick Commerce rapid delivery operation, with this latest vehicle acquisition programme extending the relationship.

Co-op has a clear goal of growing its online business. It has grown its online operation at pace with more than 86 percent of the UK population now having access to Co-op groceries online through either Co-op’s own online shop – shop.coop.co.uk or, its strategic partners.

Anthony Molloy, Co-op Quick Commerce Delivery and Technology Manager, said: “We continually explore new and better ways in which we can enhance reliability, extend our reach and better serve our members, customers and communities. This investment helps us to achieve that, and is another step toward reducing emissions from our fleet and lowering our impact on the climate – we are delighted to take delivery of our new fleet of electric home delivery vehicles”

Neil Broad, General Manager One Toyota Fleet Services, said: “Our Proace City vans are proving the ide al solution for Co-op in its drive to provide prompt, reliable and efficient delivery services to its millions of customers nationwide while at the same time making a sustainable contribution towards achieving carbon reduction and net zero goals. The Proace City is a key model in our comprehensive Toyota Professional light commercial range, with our multipath technology approach ensuring there are powertrain options to meet different business needs and priorities.”

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Unibail-Rodamco-Westfield (URW) and Ingka Centres have announced the launch of the Sustainable Retail Index (SRI) Association, an independent organisation that will establish a recognised common standard for measuring and improving sustainability across retail real estate portfolios. The association will equip retail landlords with comprehensive insights on tenant sustainability performance to drive measurable progress.

The SRI Association will create a coalition of real estate stakeholders to advance transparency and shared accountability in sustainability. By promoting the adoption of the Sustainable Retail Index as an industry standard, the association aims to accelerate meaningful engagement between landlords and retailers on sustainable practices.

Vasco Santos, Global Director of Leasing, Ingka Centres, said: “The Sustainable Retail Index is a valuable tool in strengthening how we curate and future-proof our tenant mix across our meeting places. It enables us to better understand and support brands that are contributing to more sustainable and responsible lifestyles – an increasingly important priority for both our visitors and our partners.

In implementing this initiative, our focus is on working closely with retailers to enhance transparency, encourage continuous progress and create commercially strong, sustainable destinations. Together with URW and Good On You, we’re taking an important step toward shaping retail environments that deliver long-term value for businesses, communities and the planet.”

Sylvain Montcouquiol, Chief Resources and Sustainability Officer, URW, added: “We are delighted to partner with Ingka Centres as co-founding members of the Sustainable Retail Index Association. The Sustainable Retail Index has allowed us to measure the sustainability commitment and progress of our retailers and engage with them on a tangible and analytical basis to support their sustainable ambitions. We are proud to work with Ingka Centres, Sonae Sierra and other landlords to increase adoption of the Sustainable Retail Index, improve transparency, and engage brands and retailers to transform our industry.”

Alongside URW and Ingka Centres, Sonae Sierra will join the Association, demonstrating its sustainability leadership and shared commitment to leveraging the unique influence retail landlords have to engage tenants and drive critical change.

The Sustainable Retail Index is a collaborative assessment tool designed to help landlords and retailers better understand and improve sustainability commitments and performance across company, product and operational levels. URW began implementing the index in 2023, and it now covers more than 73 percent of eligible revenues across URW’s portfolio of shopping centres. Beyond informing business decisions, the index supports more transparent dialogue with retailers, helps identify shared opportunities for improvement and strengthens engagement with consumers around more sustainable choices.

Ingka Centres, with a long-standing commitment to mapping and improving the sustainability impact of its portfolio, has now deployed the SRI across its 38 meeting places in 15 markets.

Good On You, a globally recognised ratings platform widely used across the industry, is the lead data partner of the SRI, bringing deep expertise in sustainability assessments across retail supply chains. Its independent data makes up 75 percent of the calculation, bringing together publicly available information leveraging 1,000 datapoints for each brand across key social and environmental issues, while the remaining 25 percent utilises third-party audits of store-level practices.

Sandra Capponi, co-founder, Good On You, commented: “We’re proud to partner with the SRI Association and support retail industry leaders to enable better decision-making and wider engagement on urgent challenges. We can’t accelerate the shift towards more responsible and sustainable practices in retail without transparency. That’s why Good On You has leveraged our value chain expertise and ratings data to help establish a shared industry standard that guides brand action, consumer choices and systemic change across the retail ecosystem.”

The SRI Association also benefits from the technical and critical expertise of WWF France on the methodology of the SRI and its future developments[1]. In addition, WWF France acts as a civil society representative and monitors the results of the Sustainable Retail Index.

More information on the SRI Association is available at www.sriassociation.org; interested stakeholders can reach out via the website for more information on joining.

^[1]WWF France contributes its critical expertise to strengthen the transparency and methodological rigor of the SRI, without certifying the performance of assessed retailers or assets.

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More than half (53 percent) of the packaging components used by major UK supermarkets are rated ‘green’ for recyclability under Defra’s Recyclability Assessment Methodology (RAM), according to new research published today by packaging sustainability consultancy Aura.

However, the data, which analyses a curated sample of more than 400 products from nine of the UK’s leading grocery retailers, shows that great progress has been made over the years but that there are still opportunities to further improve.

The products analysed were selected to reflect a broad cross-section of packaging types, materials and formats commonly found on shelves. RAM – developed by Defra as part of the UK’s Extended Producer Responsibility (EPR) framework – was used since it measures the recyclability of household packaging against the realities of current UK waste infrastructure.

A green score indicates strong alignment with infrastructure capabilities. Given that 10 percent of packaging was attached to another item and therefore not applicable to RAM scoring, it also leaves 37 percent of packaging components in the amber or red categories: either only partially recyclable or not recyclable at all.

Gillian Garside-Wight, director of consulting at Aura, notes: “EPR is going to affect every supermarket and grocery retailer in the UK and charges could run into the millions of pounds. Those that act now to improve packaging design and recyclability can reduce their future financial liabilities as well as strengthen their sustainability credentials.

Crucially, RAM scores will be used to determine eco-modulated EPR fees from October 2026, meaning packaging components rated amber or red will attract higher costs.

As eco-modulated fees come into force, the financial impact of packaging decisions will become more visible. Retailers must shift their focus from simply managing purchase prices to understanding the total cost of goods, which includes end-of-life fees. Waiting until October 2026 to address these risks is not an option.”

When it came to end-of-life labelling aligned to UK scheme OPRL, Aura also found a significant number of packaging components labelled incorrectly, most commonly with items marked as ‘Do Not Recycle’ rather than ’Recycle’ or ‘Recycle in large stores.’

These inaccurate labels not only create confusion but also risk undermining consumer confidence and recycling efforts.

Gillian Garside-Wight adds: “Consumers need simple, accurate guidance to recycle effectively, yet there’s still widespread uncertainty over what can and can’t be recycled. Poor labelling not only adds to the confusion, but also undermines industry efforts to raise recycling rates.”

Finally, while recyclability remains a key focus, Aura’s audit uncovered a range of additional opportunities to improve packaging across UK grocery retailers.

These included inefficient shapes, unnecessary components and excessive packaging, which may also lead to increased EPR fees due to heavier weight packaging than is needed to protect, preserve, promote and contain the product.

The good news is that 70 percent of audited packaging was deemed appropriate in its design, with no obvious signs of excess or inefficiency. However, the remaining 30% revealed clear opportunities for improvement, ranging from structural optimisation to material simplification.

Gillian Garside-Wight concludes: “Many decisions on packaging design, particularly for private-label products, are made by the product manufacturers. However, it is the shared responsibility of retailers and product manufacturers to challenge and improve these design choices.

Recyclability is only part of the picture for sustainability. Excessive packaging is particularly concerning, not only from an environmental standpoint, but also due to its direct impact on EPR fees. As packaging weight increases, so do the associated costs.”

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Modern Milkman is working alongside EMR to process the items collected through its Collections Service. Small electrical waste and mixed WEEE are processed on site by EMR, while toys in good condition are sold through their partner, Toys4Life.

The new offering already makes it easy to recycle some of the hardest household items and is set to expand its remit to other household high frequency items from the Spring.

This partnership allows customers to easily recycle pre-loved toys and small electrical items in an environmentally responsible way. Turning what is typically a time-consuming, inconvenient chore into a seamless part of their regular delivery routine via Modern Milkman.

Simon Mellin, Modern Milkman Founder & CEO said: “Every household has the same hidden problem – a drawer full of old wires and chargers, a bag full of clothes that no longer fit, cupboards of toys and games that never get used. As parents and consumers, we care about the world and want to do the right thing, but life is busy and good intentions often sit in cupboards. Modern Milkman started with a simple mission: reduce waste by changing everyday habits.”

Extending the closed loop model 

The Collections Service builds on the established Modern Milkman delivery and pick-up model. By introducing additional take-back options through the same infrastructure, Modern Milkman offers its customers a service with minimal steps and maximum impact.

The move comes ahead of the UK’s 2026 waste collection reforms, which will require weekly food waste collections and introduce more standardised recycling streams nationwide.

Each collection bag is priced at £2.50, and in a range of sizes, 16×24” for electricals and 18×20” for toys.

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Eldon Square, one of Newcastle’s premier shopping and leisure destinations, has announced its new Environmental, Social and Governance (ESG) policy, with a raft of demonstrable achievements from 2025.

The new policy framework outlines how Eldon Square is embedding sustainability, social value and transparent governance across its operations, partnerships and future investment decisions -with a focus on measurable progress and collaboration.

The ESG strategy framework forms part of a milestone year for the retail destination with the largest single-site F&B and entertainment venue in a UK city centre, Freight Island, set to open in 2026. This development, when combined with a future-facing leasing strategy, will deliver a markedly enhanced visitor experience.

Delivering measurable environmental impact

Eldon Square has already made significant progress in reducing its environmental footprint. In 2025, 100 percent of the 808 tonnes of waste collected was diverted from landfill, with 35 percent recycled directly and the remainder converted into energy – enough to power 26 homes for a year. This has resulted in approximately 43,000kg of CO₂ emissions saved, equivalent to planting 150 trees, as reported by its energy supplier.

Water conservation is a key priority, with a 90 percent reduction in tap water usage achieved through the installation of water-saving fixtures and smart water management technology. Energy efficiency improvements include 48,000+ kWh saved following upgrades to mall dome lighting, while 80 percent of front-of-house and common areas are now fitted with LED lighting, with further upgrades planned.

To strengthen data accuracy and performance tracking, Eldon Square has rolled out Automated Meter Reading (AMR) across landlord meters, of which the whole site will be complete in 2026,  and utilise a Building Management System (BMS) that provides real-time energy insights, with projected savings of 20–30 percent in energy costs.

Circular economy and biodiversity

A circular economy approach underpins Eldon Square’s waste strategy, supported by improved segregation, on-site recycling balers and telemetry-enabled waste compactors to reduce unnecessary collections and emissions. The centre has also introduced chewing gum recycling, saving over £6,000 in cleaning costs and more than 487 working hours.

What’s more, Eldon Square is working with specialist partners to support urban biodiversity. Initiatives include collaboration with local wildlife trusts to create wildlife and pollinator habitats and involvement in the Blue-Green Newcastle initiative1. Looking ahead, a Carbon Reduction Feasibility Study will help inform future emissions targets and investment priorities.

Social value, partnerships and governance

With over 4,000 people employed across Eldon Square and its brand partners, the centre plays a significant role in the regional economy. It has delivered over £110,000 in social value, including donated mall space through its Community Quarter Programme, in-kind laptop donations and charity fundraising.

A structured Tenant Engagement Programme supports the centre’s ESG ambitions, with tenant handbooks, ESG forums and the introduction of green lease clauses encouraging shared responsibility across the estate.

Strong governance underpins the strategy, with all directly employed staff and third-party contractors paid at least the UK Real Living Wage. Eldon Square operates a comprehensive governance framework and holds ISO 14001 certification for environmental management. It has also exceeded its EPC target, with 95 percent of units rated EPC ‘C’ or above.

Looking ahead

Eldon Square’s ESG policy is designed to evolve, with clear ambitions to increase recycling rates, expand biodiversity initiatives, continue energy and infrastructure upgrades, and work towards BREEAM certification.

Helen Cowie, Centre Director at Eldon Square, commented: “We’ve made significant progress in 2025, delivering measurable improvements that we can be genuinely proud of. With insights gleaned from last year, we’re looking forward to continuing to build long-term, meaningful impact in 2026, as we head into a transformative year for the centre.”

For more information on Eldon Square’s ESG policy, please visit: Sustainability – Eldon Square Ltd.

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Donate by Post provides a more convenient, reliable solution on the go, using InPost lockers to deposit charitable donations. There are over 17,000 lockers across the country making this modern approach a convenient way to help drive lasting change. The initiative encourages people to declutter responsibly and give their clothes a second lease of life.

Al Gerrie, CEO at ZigZag, said: “Most people would love to see their unwanted items go to a good home or recycled. However, the uplifting willingness to donate can pose its own challenges to charities, particularly in managing the often unpredictable surges heading back to their brick-and-mortar stores. It can also be difficult for retailers to easily get involved.

Our smart portal will provide digital visibility for charities whilst providing a barrier-free route for retailers to help facilitate hassle-free donations from the public and championing more eco-friendly practices.

ZigZag’s technology and returns expertise paired with the Salvation Army’s unparalleled commitment to social improvement will significantly improve the efficiency of donations, giving products a new lease of life. All profits will allow The Salvation Army to continue doing the fantastic work they do supporting the community.”

Consumers shopping on ZigZag partner retailer websites will be able to access a link to the portal to make their donations. Money raised from the donations will go towards the Salvation Army’s wider efforts to support people in need across the UK.

Shaunacy Burne, Corporation Donation Manager at Salvation Army Trading Company said: “We’re thrilled to collaborate with ZigZag Returns to transform convenience into meaningful change. Through our Donate by Post initiative, we’re making it easier than ever for people to give their unwanted clothing, shoes, and accessories a second life. Items donated through the portal will help to raise vital funds to support the most vulnerable people across the UK. Together, we’re creating a solution that combines sustainability and social impact – because small steps can lead to lasting change.”

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Radical Storage connects travellers with a robust global ecosystem of more than 12,000 trusted storage locations, including hotels, local shops, cafés, workspaces, and now intelligent lockers, where luggage can be stored for a few hours or longer. Quadient’s smart open locker option is already live for Radical customers in Japan, and is now expanding across Europe, including France and the UK, as part of its global expansion strategy.

For Quadient, the partnership supports the expanding range of services available through its open locker network. Designed as multi-service convenience hubs, Parcel Pending by Quadient lockers provide secure, 24/7 access for parcel deliveries, returns, as well as item storage and exchange, supporting services such as prescription collection, retail click-and-collect, key exchange, and spare parts storage. The new luggage storage service via Radical’s booking platform is offering travellers a flexible alternative to carrying bags during early arrivals, late departures, day trips, and multi-city travel.

“We’re excited to partner with Quadient to expand our storage options for travellers around the world. Their automated lockers extend our existing network and align with our long-term vision, giving customers the flexibility to explore cities on their own terms.” Alessandro Seina, CEO of Radical Storage.

“Partnering with Radical Storage showcases the versatility of our open locker network and the value it brings beyond parcel services. Travellers increasingly expect flexible, secure options that fit around their journeys, and our smart lockers offer precisely that, convenience embedded in the places people already pass through every day. This collaboration strengthens our role as a trusted infrastructure provider for carriers, retailers and now the global travel community, while supporting our mission to expand accessible, sustainable locker services across the UK and beyond.”Katia Bourgeais-Crémel, Director of Lockers Automation Europe at Quadient.

Quadient is steadily expanding its smart locker network across key markets in the US, Japan, and Europe. With over 27,000 units currently installed worldwide, the company is well on its way toward its long-term objective of deploying 40,000 by 2030.

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Primark has published its fourth Sustainability and Ethics Progress Report demonstrating further progress in its Primark Cares sustainability strategy and broader Ethical Trade programme.

Primark is continuing to embed its approach to circularity and extending product life within its business. This includes integrating circular design principles into the design and manufacture of its products; enhancing product traceability; supporting customers with repair and clothing care options and tackling carbon emissions throughout its supply chain. The company also continues to prioritise the wellbeing and rights of workers in its supply chain through a range of social impact programmes that support these workers.

To drive further transparency, Primark has this year developed a new interactive version of the report, which can be found here.

Commenting on the on the progress, Lynne Walker, Director of Primark Cares said: “People come to Primark for great value fashion and everyday essentials that are made to last. Four years on, we’ve shown that you don’t have to choose between sustainability and value. Our sustainability commitments belong to all of us at Primark and we continue to use our scale for good to help drive change both within Primark and outside it. We know we have a huge responsibility as a global retailer and there is always more to be done but this year’s report shows that our efforts, and those of our suppliers and partners, are starting to bring about meaningful change. We continue to learn as we gather insights and data and further collaboration across the industry, both crucial to help us achieve our ambitions in this space.”

As part of its ongoing commitment to focus its efforts where it can have the greatest impact, Primark is reviewing its sustainability strategy to align with evolving regulations and changing customer expectations, with further updates to be shared next year.

Primark’s Sustainability and Ethics Report Progress 2024/2025 highlights:

Product

• 74 percent of its clothing is now made with recycled or more sustainably sourced fibres (up from 66 percent in 2023). Of this, nearly 4 in 10 (39 percent) Primark clothes now contain recycled fibres.
• 57 percent of its clothing contained cotton that was either organic, recycled or sourced from the Primark Cotton Project – Primark’s unique training programme for cotton farmers in their supply chain.
• One in 20 items (5 percent) are now circular by design, meaning it easier to recycle at end- of-life. Specific categories such as jersey (20 percent) and denim (8 percent) show notable progress. Standout denim items from Primark’s recent Autumn/Winter collection were designed with the end in mind, crafted without elastane or metal rivets to make recycling easier at the end of their life.
• Collected its first full year of durability testing results for denim, socks, and jersey, measured against Primark’s Durability Framework. 77 percent of denim and jersey wear, and 69 percent of socks, products tested achieved “Aspirational” durability levels (maintaining quality after 45 washes). Insights from this work are helping shape Primark’s engagement with policymakers across the EU where new legislation on repair and durability is evolving.
• Building on its work in traceability, 100% of clothing, textile and footwear suppliers in Primark’s supply chain have been onboarded to its traceability programme.

Planet

• Achieved an overall 5.7 percent reduction in total greenhouse gas emissions compared to the 2019 baseline, which included a 71 percent reduction in Scope 1 and 2 (market-based) emissions and a 4 percent decrease in Scope 3 emissions.
• Nearly one fifth (19 percent) of Primark’s ocean freight was transported using a biofuel blend, which is a more sustainable alternative to diesel, with a further 98 percent of journeys from ports to depots made using low-carbon fuel.
• 97 factories across Bangladesh, China and India have been onboarded onto Primark’s resource efficiency programme, which aims to support suppliers to reduce energy, water and chemical use, and greenhouse gas emissions and costs.
• Over 90 percent of farmers in Primark’s award-winning Primark Cotton Project have adopted at least two or more regenerative agricultural practices on at least 30 percent of their farmland.

People

• Nearly 1,400 colleagues have been trained to date as part of Primark’s ongoing work to embed responsible purchasing practices across the business.
• Four initiatives focused on supporting supply chain workers’ physical and mental health and wellbeing were implemented across more than 300 suppliers’ factories.
• Primark-funded grievance mechanism, Tell Us, designed for workers and stakeholders in its supply chain, has been extended to suppliers in most sourcing countries, covering both resale and non-resale goods.
• In collaboration with Vision Spring, 35,000 vision tests were conducted in 16 of Primark’s suppliers’ factories, with glasses provided to approximately 13,000 workers.

Connecting people to their purpose 

• Advanced its commitment to accessibility through a 49-piece adaptive collection, developed with designer Victoria Jenkins and launched in 10 markets.
• Donated over £3 million to charitable organisations and community partners, with an additional £1.75 million raised and donated through customer fundraising campaigns. Initiatives include partnerships with Breast Cancer Now, UNICEF, UK Youth, and the Irish Cancer Society and local charities across many of its markets.
• Almost 700 colleagues are involved in Primark’s global colleague networks, including LGBTQIA+ and Disability and Neurodiversity, across 17 markets.

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Newbie, the sustainable lifestyle brand within the Swedish fashion group Kappahl Group, is excited to announce the opening of a brand-new store in Ealing Broadway on Thursday 20^th November 2025 at 12pm with goody bags and cinnamon buns for the first 100 customers.

With timeless design and a nostalgic style, Newbie offers carefully crafted clothing for babies, children, and women – always made with love and care.

Newbie continues its strategic expansion in the UK this year with the Ealing opening being their eleventh UK store following recent new openings in Bromley, Windsor and Bracknell taking place earlier this year.

“We are very proud of Newbie’s development in the UK. Our stores play a vital role in customer experience – they allow us to meet our customers, build relationships and create that magical feeling that lies at the heart of Newbie. Opening another store in the London area is an important step in Newbie’s continued growth journey,” said Thomas Kusoffsky, Vice President at Newbie.

To celebrate the opening, customers will be treated to special opening offers throughout the launch weekend – a special 15 percent discount to customers throughout the opening weekend (Thursday 20^th – Sunday 23^rd November inclusive), with exclusive goody bags and cinnamon buns for the first 100 shoppers.

As a lifestyle brand in the affordable premium segment, Newbie creates collections with a timeless design and nostalgic style, crafted with care to be loved for a long time and passed on – a philosophy captured in the brand’s promise, Nostalgic style made to last. Through initiatives such as Newbie PreLoved, where previously loved garments are given new life, the brand extends the lifespan of its collections and inspires families to make conscious choices.

The Newbie store at Ealing Broadway, sized 133 sqm, will offer a complete wardrobe for children aged 0 months to 8 years, featuring hand-drawn patterns and a soft colour palette inspired by nature with a clear focus on sustainability. All collections are made of high-quality materials like organic cotton and RWS-certified wool and are designed for longevity, allowing them to be passed down through generations, appealing to customers who favour sustainable fashion.

Their latest Christmas collection features cute gingham checks, winter jumpers and beautiful red dresses and outfits for the festive season – perfect for cosy days at home, sparkling celebrations, and all the special moments in between.

In addition to children’s clothing, Newbie website offers a Newbie Woman collection, providing matching outfits for mothers and children, enhancing the brand’s appeal to families. The Newbie Room Collection further diversifies the product range, featuring storage solutions and decorative items that transform children’s spaces into imaginative environments.

“We see strong engagement from our UK customers, who value our combination of Swedish design, quality and accessibility. Our goal is to continue growing, always with care and a long-term perspective,” continues Thomas Kusoffsky.

With the new store in the London area, Newbie continues to grow across Europe. In addition to new store openings, the brand is strengthening its digital presence through selected third-party partnerships and a local e-commerce site in Germany, launched earlier this year.

Together, these initiatives make Newbie more accessible to families across markets and reflect the brand’s ambition to offer a seamless experience – both online and in-store – wherever customers meet Newbie. Newbie’s success is built on creating an inspiring shopping environment and on its firm focus on sustainability, characterised by quality, timeless design and a nostalgic style.

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