Westfield – launches on Weibo

One of the world’s largest shopping centre groups – Westfield – launches on Weibo


Global shopping centre operator Westfield Group has launched a profile on Weibo, @westfield, as part of a drive to engage with Chinese shoppers visiting its malls around the world but predominantly in London.


With more than 1.1 billion customers shopping in its centres every year in the United Kingdom, United States, Australia and New Zealand, Westfield provides superior shopping destinations for some of the world’s leading retailers including: Mulberry, Louis Vuitton and Dior.


Myf Ryan, Westfield director of marketing, UK and Europe, comments: “Across the world, the number of Chinese visitors coming to experience our centres has grown considerably. The luxury brands we offer coupled with our world class leisure and food facilities have proved particularly popular.


“We at Westfield are eager to ensure that we are providing the right news, information and detail on offers and new store openings to those who are already fans of the Westfield brand. Our posts will include information about exciting new competitions and offers, as well as the latest fashion advice and insight into British styles.”


At London Stratford City, a centre based adjacent to London’s Olympic Park, spending in the first six months of 2013 by Chinese shoppers has increased by 60% compared with last year proving its popularity and international appeal.  It’s a similar story at Westfield London in the west of the UK capital, where sales of luxury items at The Village – Westfield London’s designer area that features up to 40 luxury brands – have grown by 20% over the same period.


In addition to launching on Weibo, Westfield held a fashion master class for Chinese fashion bloggers including Judy范-喜欢高级定制, 英国折扣广播站 and坚定的煎饼爱好者 last week. The event included talks from Dior, Mulberry and The Watch Gallery about their autumn / winter 2013 seasons. Attendees also created their own outfit from this season’s collections, which were posted on @Westfield for consumers to see and comment on.      

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