24 October 2013: London Designer Outlet today opened its doors to the public. The Capital’s first ever designer outlet centre launched with a degree of fanfare, complete with the traditional ribbon cutting and the less traditional Bollywood dancing.


At launch, the centre reported it had achieved 80% occupancy, with all 15 units set aside for restaurants filled. The new nine-screen Cineworld – the only cinema in a three-mile radius – also opened its doors today and is showing all the latest releases including Captain Phillips starring Tom Hanks.


Bargain hunters were treated to a touch of personal shopping at the hands of the Bargainista Blitz Squad. The easy-to-spot team will be on-hand on key days over the next week and are privy to all the best bargains and promotions.

The team behind the 350,000ft2 centre chose to coincide launch with the start of school half-term break, enabling families from the local community to celebrate alongside them.  Continuing the theme of involving local Londoners in the opening events programme, London Designer Outlet also announced the launch of two major competitions, Music Talent Search and London’s Signature Dish.


The next major date in London Designer Outlet’s calendar is the Sitare festival which comes to Wembley on 2nd November. This will be a colourful, vibrant, exciting day out celebrating the best of up and coming creativity and talent in London. The event, which will become an annual fixture in the Wembley calendar, has been conceived by the artist behind outdoor performances for FIFA and London’s Paralympics 2012, among other high profile celebrations.


James Saunders, Chief Operating Officer for Quintain, said: “Today has been a fantastic day that has really whetted the appetite for the Sitare Festival next weekend. With this and all the exciting brands set to launch their outlet stores over the coming months there is much to look forward to at London Designer Outlet.”


Oliver Nowell, Store Manager of the Wembley M&S Outlet, comments: “We’re delighted to be bringing the M&S Outlet brand to the new London Designer Outlet in Wembley. The store will offer an extensive range of high quality M&S products at great prices and we look forward to welcoming customers to see some of the exciting things we’ll have to offer.”

Kenny Edwards, Store Manager at NikeFactoryStore Wembley, commented: “The NikeFactoryStore team is very excited to become the newest member of the London Designer Outlet catalogue of brands. We look forward to a long and healthy relationship with local consumers in Wembley Park, and our team cannot wait to provide them with a premium shopping experience in our brand new store.”

With 10.4 million people living within a 60-minute drive of the centre, and 782,000 people within 20 minute drive, London Designer Outlet has the largest catchment density for any UK outlet.

Retailers and restaurants open on launch day include: Adidas, Asics, Bjorn Borg, Cabana, Caffé Nero, Cineworld, Clarks, Costa, Daniel Footwear, Denby, Gap, Guess, Las Iguanas, M&S, Nike, Pizza Express, Phase Eight, Pret a Manger, ProCook, Skechers, Superdry, TGI Fridays, Tog 24,  Trespass, Villeroy & Boch, wagamama.LONDON

London Designer Outlet is part of Wembley Park the major development around Wembley Stadium that will combine outstanding entertainment, shopping, leisure, new homes and public spaces, creating a new destination for London.

Visit the London Designer Outlet website, follow on twitter @londonoutlet or like on Facebook to keep up to date with developments, events and promotions.

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