Visionary new venture – John Lewis Opticians

John Lewis Opticians is expanding its new optical service following two successful trials earlier this year at its Westfield Stratford City and Cardiff department stores.

The first new concession in their 2015-17 rollout plan opened at their Kingston department store on 5 November. Offering brands including Giorgio Armani, Prada and Ray-Ban as well as a wide range of children’s frames, this new optical concession is part of its link up with Luxottica UK who will run the service.

London based retail design specialists, Innovare Design – who won the design development tender – have collaborated closely with John Lewis and Luxottica to build on the original trial concept.

“We are delighted to be a part of the team taking this new venture forward”, said Lloyd Blakey, Creative Director at Innovare Design. “Having looked closely at the trial concessions, we have all worked hard to develop an open, airy and inviting space that sits well within the John Lewis brand.

At Kingston the 100sqm service is on the first floor so the entrance portal had to be well defined and clearly visable throughout the store. In addition to a more space-efficient main sales area and consultation zones, material finishes have been rationalised to complement the John Lewis store environment. We’ve introduced coloured acrylics and accessible low level mirrors to define the Kids zone. The provision of two examination rooms, a pre-screening and contact lens teaching area and a back of house laboratory allow John Lewis Opticians to offer a full eye healthcare service.”

Paul Bate, Property Manager at Luxottica UK commented, “It’s been a great working partnership between the John Lewis design team, Innovare Design and Luxottica. Together we’ve brought top class eye care coupled with a range of world leading brands to John Lewis shoppers who rely on the very best in customer service and product assortment.”

More about John Lewis Opticians:  John Lewis Opticians have partnered with eyewear specialists Luxottica UK to deliver this new own-brand venture. Together they will provide John Lewis customers with the best in eye healthcare together with a range of world leading eyewear brands.

More about Innovare Design: Innovare Design consultants specialise in branded
environments for the retail sector. They work collaboratively with clients in the UK, Europe
and internationally. T: +44 (0)208 859 5910 www.innovare-design.com

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