Video modelling puts Simon Jersey alongside high street giants


Catwalk videos showcasing corporate wear specialist Simon Jersey’s range have transformed the online shopping experience for its customers, allowing them to see garments in all their glory before purchasing.

 

Mirroring an emerging trend across high street fashion labels’ online stores, Simon Jersey – part of Europe’s largest workwear, PPE and corporate wear uniform supplier, Kwintet – has brought their garments to life with embedded videos on selected product pages.

 

Charlie Pogson, Head of Marketing and Product at Kwintet UK & International, said: “As ever, we are continuing to be responsive to customer expectations, often formed from what they experience when shopping for personal items. We are ahead of some of the most successful online fashion brands in using video to give customers the greatest insight into the garment they are considering purchasing.

 

“To see how an item sits and drapes on the body, and how it is affected by movement can be an important consideration, and may well be the persuading factor in securing a sale. We want to give our customers the best chance of getting the exact product they desire, and this is a further step to do just that.”

 

The introduction of video clips follows the launch of a simple and user-friendly mobile optimised website. Simon Jersey celebrates its 40th year of trading this year, and the innovative approach to the customer experience is what has kept the leading corporate wear specialist at the top of the industry in recent years.

 

www.simonjersey.com was the 2009 Company Clothing Industry Awards winner of best website, and these improvements mark a concerted effort to further develop the immensely successful platform.

 

Pogson added: “As technological advancements occur on the web, we will always look to utilise those for our customers’ gain. Kwintet UK and International will, without exception and across all brands, consistently strive to be at the forefront of the corporate and workwear industry – be that in product development, customer service, fulfilment or delivery.”

 

Catalogues detailing the full ranges are available from www.simonjersey.com or by calling 08444 994414.

 

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