UK POS helps retailers pack a punch this Halloween


Year after year figures suggest that retailers should embrace holidays such as Halloween and Bonfire Night in a similar way to Christmas, as they are becoming increasingly important in this economic climate. Leading retailers report sales worth more than £50m at Halloween*, so here UK POS offers expert advice to retailers on how to prepare for Halloween and boost sales.

Dedicated seasonal aisles and promotional items have become a permanent fixture in stores, and Halloween is one of the most eagerly awaited dates in the calendar. In an environment where it is becoming increasingly difficult to generate sales, seasonal promotions are proving to be a successful way to encourage people to spend money on pumpkins, fancy dress and confectionery.

To make sure Halloween promotions pack a punch this year, UK POS has recommended its most popular Halloween products; the ‘Wobbler for Data Strips’ is made of clear PVC and securely fits onto shelf edges. While for those Halloween sweets, the ‘Hang Strip’ or easy to assemble ‘Impulse Bin’ is the perfect choice. ‘Pavement Signs’ are also ideal for promoting offers outdoors and enticing customers off the street and driving footfall.

Debra Jamieson, Sales and Marketing Director of UK POS, comments:

“Choosing products that emphasise special displays and indicate to shoppers where a particular product is, are essential and can have a huge impact on sales. High street retailers and supermarkets increasingly have to compete with online retailers but have the upper hand in terms of visual impact and the opportunity to cross-sell, either on the aisles or at the tills. Halloween is a time where retailers can be more creative with their POS to encourage their customers to spend more on a variety of merchandise, but they need to start thinking about this well ahead of the Halloween rush.”

 

UK POS has been manufacturing point of sale products for over 20 years and is continually adapting to changing market trends when it comes to working with retailers to market their offers. Best selling products include banner frames and snap frames. For more information on UK POS please visit www.ukpos.com or speak to a member of the experienced customer services team on 0161 431 4400.

 

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