Online retailer Too Hot opens pop-up at Harvey Nichols

je+1, a creative design agency based in Birmingham, have recently worked with dedicated online fashion brand, ‘Too Hot’, as they take their first steps into a physical retail space.

Having already worked on concept designs for a potential retail unit, je+1 were responsible for the Design, Project Management and Installation of a pop up space within the prestigious Harvey Nichols, Knightsbridge.

Too Hot specialises in Iconic 80’s vintage clothing which reflect the Italian Paninaro sub-culture, selling brands such as Stone Island, CP Company, Best Company, Moncler, Armani and Moshino. Too Hot has developed into a tightly edited online store which reflects the personal tastes and experiences of its founder, Ollie, who travels the world sourcing vintage pieces and collectors’ items from secret locations.

The brief was to produce a concept which reflected the ‘urban’ nature of the brand with a digital element to showcase the fashion inspired film used by the brand online.

With strong ties to cultural magazines, such as ‘LAW’, it was important that the space included somewhere for magazines and printed material to be displayed, providing customers with an opportunity to engage the sub-culture and providing Too Hot with an opportunity to further endorse the brand.

je+1 designed a concept in which the space was formed by free standing, industrial style/ scaffolding units from which garments can be displayed, with OSB timber used to create shelving.

They created a feature wall, directed towards passers-by in other parts of the shop, on which projected video can be showcased, with display space below for the magazines and printed material.

To showcase, special items, a display unit was designed with a motorised hanging feature to rotate individual garments.

The Pop up is currently trading within the menswear department of Harvey Nichols on the lower ground floor (1) until August 3rd.

As part of John Evans Interior Architecture & Design, je+1 have been working closely and building relationships with a wide range of market leading retailers for over 30 years.

www.jeplus1.com

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Twitter: @jeplus1

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0121 233 9041

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