The Zoological Society selects new signage solution from Episys

ZSL London Zoo and ZSL Whipsnade Zoo, part of Zoological Society of London (ZSL), are transforming the signage in its six stores by implementing Immediate Impact™ from Episys, a global information technology services company, to give visitors a better shopping experience.

Following ZSL London Zoo’s decision to upgrade and extend its main visitor gift shop, it was decided that a new and innovative approach to its signage was the next step in taking the shop forwards.

Julian Green, Head of Retail and admission at ZSL, said, “Before we introduced the Episys systems to our gift shop, we would have to rely on producing signage ourselves which was both time consuming and harder to ensure consistency.”

Green continued, “At ZSL London Zoo we welcome an average of 2,000 visitors a day, with numbers increasing to an average of 5,000 per day during our peak season.  To ensure a high level of customer service and a constantly pleasurable shopping experience for our visitors, we needed to introduce a new high quality signage.  We chose to work with Episys due to the ease of use and their proven track record in retail.  The new system will be up and running in June and we look forward to the benefits it will bring and the time it will save the team.”

Peter Lewis, Marketing Director at Episys, said, “ZSL London Zoo has recently opened its main gift shop and the new system will maintain the professional look and feel for its visitors ensuring they maintain high levels of sales, and customers leave having had an enjoyable day out.”

Based on the Episys Retail Enterprise Suite™, Immediate Impact™ provides retailers with a user friendly solution that’s easy to learn and easy to use.  Users can create and print professional signage within minutes, and investment in the system is kept to a minimum, with a ‘pay per use’ mechanism that only charges for the signage printed.

The Zoological Society of London (ZSL) is a charity devoted to the worldwide conservation of animals and their habitats.  It currently has three gift shops operating at each Zoo location.

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