The Only Way is Essex Star in Online Venture.

Lucy Mecklenburgh, star of ITV2’s The Only Way is Essex series has launched a B2C eCommerce website – – selling the latest ladies’ fashion designs and has chosenSecureTrading, the UK’s leading independent payment processor, to provide the online payments solution.  The site is a joint venture between the actress and model and James Marling, director of retail clothing manufacturer, Sinosky UK. sells a variety of clothes that Lucy Mecklenburgh has selected and SecureTrading enables the site to accept credit cards, debit cards and other online payment methods via the most reliable and secure internet payment gateway.  SecureTrading’s Virtual Terminal also allows payments to be made over the telephone with complete security.


The site was developed by web design agency Zakaz and features Lucy Mecklenburgh’s blog as well as a ‘photobooth’ section where customers can post images of themselves wearing the items they have bought.


James Marling, Director at Sinosky UK says, “With the success of The Only Way Is Essex snowballing at such a speed, it was critical to get the website up and running swiftly.  SecureTrading have worked closely with us every step of the way offering excellent advice and ensuring we offer our customers a first rate service.”


Chris Hughes, Proprietor of Zakaz Digital, says, “We were impressed with the ease with which SecureTrading integrated with our designs and enabled to start selling product.  We have just completed another website for iconic British brand Sticky Fingers where we have also partnered with SecureTrading and would recommend partnering with them on future business projects.”


Tim Allitt, Head of Sales & Marketing at SecureTrading, says, “With over 15 years’ industry experience, SecureTrading is adept at getting businesses trading online quickly and securely. We’re delighted to be working on the website and look forward to future eCommerce projects with Sinosky UK and Zakaz.”


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