The Market Creative launches Retail 2020
The Market Creative, a brand and retail consultancy based in Trafford Park, Manchester, has launched a report that showcases the future marketing trends retailers and brands need to realise to help future proof their shopping experience.
Retail 2020 features esteemed futurist and forecaster Professor James Woudhuysen, who shares his thought-provoking account of robots and their use in retail today and beyond. The report also addresses the key challenges marketers will face over the next four years and takes a look what influences the shoppers of tomorrow, millennials.
Retail 2020 identifies three emerging key themes and the micro-trends that drive them:
- The pace of technological change – the key areas marketers need to be aware of from use of geo-targeting to best use of data.
- Consumers in charge – societal changes have placed consumers in charge of their relationship with brands, the report considers how marketers can turn what may seem a challenge into an opportunity.
- Brands fighting back – In a market driven by consumer expectation some brands are working collaboratively to create rich experiences, the report identifies the emerging trends in the world of the brand.
Sue Benson, managing director at The Market Creative said: “Fast-forward four years from now and we’ll see a very different set of shoppers who have adopted a very different way of shopping. We’ve reviewed the whole retail landscape to identify the future themes and trends marketers need to be aware of. The report should be a handy reference tool for anyone planning their activity for 2020.”
To download a free copy of the report visit www.themarketcreative.com/retail-2020