The Attic Room springs into store with LVMH

This spring, The Attic Room Design has been making several appearances in-store after developing two significant promotional sites for beauty house LVMH. The retail design specialist has designed and installed a spring/summer promotional site for the new Dior Addict Lipstick and nail range. The Attic Room rolled it out into 65 Boots, Debenhams, John Lewis and House of Fraser stores during April throughout the UK and Ireland. The in-store event consists of a separate promotion area which includes an area for a professional lip and nail make over, using the new products. The site that has been created by The Attic Room is positioned away from the main counter, however it still maintains the same brand image and codes. Alongside this, The Attic Room developed the Rouge Automatic promotion for Guerlain, which it installed into Selfridges, London. The brand new single-handed lipstick was promoted heavily throughout the store in one of the beauty hall’s most prominent areas and the nearby escalator. In addition an extremely eye catching display was created in the main window next to the front door of the store.


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