The Attic Room premium roll out for store group

Leading retail design specialist has rolled out one its biggest fragrance Christmas promotions to date for a leading department store group across the UK.


The Attic Room Design Ltd has just completed a roll out of Christmas promotion in over 15 Debenhams stores across the UK.


Working in association with seven fragrance brands, the Christmas promotion have been finished to give a premium look to each beauty hall in-store.  Brands included in this festive roll out were Coty, Estee Lauder, Kenneth Green Associates, P&C, P&G, Puig and Thierry Muglar, using their premium brands across a series of coffret towers and backwalls.


Jo Dallas, Account Manager, comments: “We are delighted to have had the opportunity to work with Debenhams on this Christmas promotion. It is one of biggest to date and Debenhams and all the brands involved are delighted with the results.  As The Attic Room expands, it allows us to the opportunity to take on this size of project with seamless results”.


There are already plans in place for a Valentine’s Day promotion, which will involve a roll out of new promotional material for each of the seven fragrance brands.


Michelle Fox, Space Planning Manager Cosmetics from Debenhams added “I feel that we have achieved what we set out to do in the beginning which was to make out Christmas coffret areas look more premium, still keep strong brand presence and more importantly hold stock”.


The Attic Room Design Ltd, who has just continued their staff expansions with two new members of staff, designs, manufactures and installs bespoke permanent retail sites, point of purchase, promotional furniture, window displays, airport sites, shopping mall sites and events for product launches in the prestigious beauty and technology industry.


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