Tactics for converting shoppers into buyers

Marketing professionals from across the Middle East will meet to discuss regional shopper strategies and insights at the Shopper Marketing & Consumer Insights Summit.


Shopper marketing as a concept is gaining huge momentum in the Middle East, as brands and retailers are focusing on enhancing their shopper marketing strategies. IQPC’s Shopper Marketing & Consumer Insights Summit, which will take place from 9 – 12 December 2012 at the Arjaan by Rotana in Dubai Media City, will be a forum where shopper marketers, brands, agencies, retailers and distributors will come together to discuss tactics to profile, target and convert shoppers into buyers along the path to purchase.


Aimia and Air Miles Middle East, the leading coalition loyalty program in the UAE, Qatar and Bahrain, will be sponsoring the Shopper Marketing & Consumer Insights Summit along with TracyLocke, an integrated communication agency which was launched in the Middle East as an independent unit within DDB Communications Group, offering shopper marketing, retail marketing and promotions. “It’s exciting to be part of a forum that brings together manufacturers, retailers and agencies to share our thoughts and best practices on shopper marketing,” said Bashar Hosn, General Manager for TracyLocke, United Arab Emirates.


Other leading brands focusing on Shopper Marketing strategies such as Johnson & Johnson, Unilever, Cobone.com, Samsung and Socialize will be speaking at the event. Akanksha Goel, Executive Director of Socialize said, “With regional consumers immersed in an established mall culture and spending power increasing amongst the growing youth population, Socialize decided to partake in this event to drive home the message that businesses now need to leverage online platforms to get creative with their shopper marketing activities.

Thus, conferences like these are important as they help marketers understand the difference between consumers and shoppers. While there is overlap between the two, the ultimate goal is to drive growth and to do this we need to gain insights into why a shopper decides to buy one brand versus another.”



Albaraa Blata, Conference Producer IQPC said “Middle Eastern retailers are waking up to the possibilities of shopper marketing campaigns. The key for brands, agencies and retailers is to unite to discuss how to capture meaningful insights on shopper behavior in order to implement the right in-store strategies, and the Shopper Marketing & Consumer Insights Summit will provide them with that platform”.


For more information, please visit www.shoppermarketingme.com

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