Synovate Retail Performance add to behavioural analysis solutions with Track and Trace

Synovate Retail Performance has today confirmed a new partnership with Track & Trace AS, Norway.  This exclusive partnership will mean that retailers and brand owners worldwide will have access to a distinct behavioural solution, utilising Bluetooth technology to capture key data, in turn providing them with the ability to monitor customer experience and satisfaction and improve business performance.


Synovate Retail Performance (SRP) is a leading provider of data capture and insight into shopper behaviour and the customer experience and brings a highly respected analytical competence to the global market.  Track & Trace AS is a high-technology company committed to offering innovative yet practical solutions for measuring customer flow and shopping behaviour.


Peter Luff, MD of Synovate Retail Performance comments on the new partnership “We are thrilled to be partnering with Track & Trace.  We already have a growing worldwide distribution channel in place, spanning North America, EMEA and Asia Pacific and Track & Trace’s technological experience, coupled with our depth of analytical knowledge in shopper behaviour, means this is a perfect match for us.  We look forward to a long and prosperous future working together”.  Dr. Tim Denison, Director of Retail Intelligence for Synovate Retail Performance, adds: “More and more retail businesses are growing their international presence.  There is a need for them to understand their customers through good quality analytics and insight into shopper behaviour.  Track & Trace will be a strong addition to our solution portfolio in providing the business overview retailers will benefit from”.


Jøran Enger, CEO of Track & Trace AS confirms “Through the agreement with Synovate Retail Performance we are taking a great leap forward to reach our goal.  For Track & Trace, the partnership will be a cost effective way of reaching out to a larger international market with our solution through a well-known and highly respected channel.”


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