Superdry uses one iota to drive social brand awareness

Superdry, the iconic UK fashion retailer, has appointed One iota, a Facebook Preferred Marketing Developer, to deliver a Facebook application to celebrate the launch of their 2012 Autumn and Winter ranges.


The bespoke app, which will give one of the brand’s 600,000 fans the opportunity to win a year’s supply of t-shirts for them and two friends, will run throughout October and is designed to increase brand awareness in preparation for the crucial Christmas period.


Carl Halford, Global Social Media Manager for Supergroup said, “We’ve been very impressed with One iota for its creative approach, quick turnaround and versatile technology. We are confident that this application will help us grow our audience and truly drive our customer engagement in the run up to the busy Christmas period, keeping Superdry at the front of customers’ minds. In the long term we believe it will extend our existing fan base and grow our captive audience on Facebook. The real-time online technology will also deliver a quick and positive return on investment from the campaign.”


To be in with a chance of winning Superdry fans must simply nominate their friends via the application, a mechanic designed to make the activity viral. The winner of the competition will be selected at random from all those who participate in the nomination process. The app has been optimised for smartphone devices and is deeply integrated with the Social Open Graph to maximise viral activity, collating and processing rich consumer profile data in the process.


One iota CEO Damian Hanson “We’re delighted to be working with Superdry on this exciting campaign. The One iota technology can deliver a level of user interaction and engagement that will allow the Superdry marketing team to better understand their customers through the rich consumer profile data available on Facebook. We’ve developed a reputation as a leading Facebook preferred marketing developer, the only one north of London, and working with British brands of this calibre re-enforces our market leading position.”


The Superdry application is one of a number of recent success stories from One iota, including launching multi-channel solutions for Footasylum and Jaeger as well as being named a finalist in the MEN business of the year awards for innovation.


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