STI Group convincing at Starpack Award 2011

estseller packaging for Ballantine`s earns award

Product and POS performance go hand-in-hand, at least for one piece of promotional packaging for Ballentine`s. The gift packaging for a whiskey bottle looks like a book and proved a fine read for the jury of the prestigious Starpack Awards. The star panel of representatives from the British Packaging Society awarded the solution a bronze in the category of “Luxury, Promotional and Giftware”.

“The jury had extra praise for the harmonious overall concept”, noted Paul Clarke, managing director of STI Line Ltd.. “After all, the extraordinary beverage packaging made its premiere – as befits a bestseller – at the world’s biggest book and media fair in Frankfurt!”

Open a page and enjoy


Ballantine’s Finest is like a good book: after all, a real best-seller is a book that you enjoy pulling down off the shelf again and again. The STI Group created the packaging solution, which in the end is a real eye-catcher in stores and a suitable candidate for any home bookshelf as well.


The high-quality gift packaging consists of a tray with a corrugated board pieces that have been folded inward, a classic book banderol to convey the nature of the product and a book spine to provide stability. Pallet displays made to look like bookshelves, stocked with 48 or 64 “books”, are used to extend the book concept even further. Cladding is applied to the base to ensure the necessary flexibility.


Creativity and customised solutions can do more than just win competitions. They can also score big at the point of sale and ultimately repay their makers for being bold. And that’s where the Ballantine’s Finest solution will hopefully draw in loyal readers, the kind that boosts sales over the long run.


“We will continue to invest in cutting edge technology, the very best graduate designers and systems that keep our customers at the epicenter of this exciting and fast moving business.” Due to this global STI Group network consisting of more than 200 designers worldwide we also provide local and global expertise in retail-design.

The innovation and creativity of the STI Group in 2011 rewarded with 13 POPAI-Awards and nominations on the whole in the UK, Germany, France, Poland, Hungary and Australia as well as numerous other packaging awards elsewhere.


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