Stephen Beasley to head up Digital for FITCH

FITCH is delighted to announce the appointment of Stephen Beasley as Digital Strategy Director for FITCH Worldwide. Charged with leading the global design agency’s digital thinking for the group, Stephen will ensure that digital continues to be integrated with creative, design, strategy, planning and account management across FITCH’s 11 offices in 8 countries.

Says Lois Jacobs, CEO for FITCH: “Retail is no longer a matter of online versus in-store: customers are embracing and responding to ‘inline’ experiences with digital facilitating this convergence. Stephen joins us to further FITCH’s commitment to taking the splintered customer journey, that is a byproduct of today’s technology, and designing a seamless experience that’s relevant to consumers everywhere”.

Working with key clients Dell, Target, Nokia and Vodafone, among others, Stephen ensures all digital and interactive touch points are considered and designed into the consumer experience, embracing diverse and emerging technologies to increase engagement.

Lois adds: “In Stephen, we recognised the combination of creative and strategic thinking, and the same drive, energy and commitment to excellence that FITCH upholds. His broad experience across a range of marketing services is complementary to FITCH’s cross-disciplinary approach to consumer-centric brand experiences.”

Of joining FITCH, Stephen says: “With FITCH being a pioneer in consumer-centric retail design, I am very pleased to have the opportunity to evolve the digital leadership of this forward-thinking agency and evangelise digital thinking across a global remit.”

In his earlier career, Stephen gained extensive experience across the design, marketing and advertising industries, heading up the digital offer for Arnold KLP and creative agencies Draftfcb and TWBA. Stephen also contributed to a number of projects that collected awards from the D&AD, Cannes Cyber Lions, Cannes Lions Direct and NMA, to name a few.

 

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