Starbucks changes logo

Starbucks has taken a big step and changed the look of its logo. The coffee chain has decided to remove its name and the word ‘coffee’ from the logo, and just have an image of the Greek goddess.

The new logo, which will appear in stores in March, comes as the company prepares to celebrate its 40th anniversary that month, and is part of a broader rebranding which will affect the look and feel of stores and include new formats in the UK.

Starbucks says there are no more “one size fits all” for its stores and markets. For example, the coming months will see the opening of a narrow “walk-through’ store in London’s Borough High Street and a smaller Covent Garden store centred round a single large table and a spacious café complete with laptop area at Heathrow Terminal 5.

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