St Ives Group to provide POS Solutions for NBTY Europe

SP the brand, retail and POS solutions division of the St Ives Group has been awarded a £1 Million pound contract from NBTY Europe, to produce promotional point of sale materials for well-known health food stores Holland & Barrett and GNC. NBTY is a leading global manufacturer, marketer and distributor of a broad range of high quality; value priced nutritional supplements across the world. Under its third party brands, the company offers over 22,000 products.


SP has been selected by NBTY to design, create and print from conception to delivery, innovative and engaging POS materials over a period of two years. Neil Jenkinson Business Development Director at SP said, “We are delighted to announce details of this partnership with NBTY. This contract provides an opportunity to demonstrate the quality of our consultancy, products and services and to demonstrate the ‘value added’ offering our positioning as part of the St Ives Group provides.”


Emma Hobbs, Group Retail Marketing Manager for NBTY said, “We were delighted to choose SP to work with us across all our brands, the fact that SP is a UK marketing solutions provider was a key factor in the decision. That coupled with the fact that the company and group look after the whole project from concept to design manufacture and delivery is a much added benefit.”


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