Smeg opens a new flagship store at 14 Regent Street, St James’s, London

Smeg, Italian manufacturer of luxury kitchen appliances, has revealed its state of the art flagship store amongst the redevelopment of St James’s Market, London. Located at 14 Regent Street, St James’s, the new store is positioned between two of the capital’s most famous landmarks; Piccadilly and Pall Mall.

Housed in the tastefully restored architectural surroundings, the store offers the perfect setting to showcase Smeg’s extensive collection of exceptional appliances. St James’s Market is one of the West End’s most exciting new locations, bringing together global brands and flagship shopping. The Market is connected via a vibrant public square re-establishing the historic St James’s Market.

The new 6,400 sq ft store boasts the largest single pane glass windows in London. Split over three floors, the high ceilings create an impressive open plan space to display the extensive product range. The ground floor will be a retail space focusing on Smeg’s range of colourful small and large appliances and accessories, plus the all-important family produce from Montecoppe, Smeg’s very own Italian farm. This includes Parmesan cheeses, balsamic vinegars and wines, all to be exclusively available to purchase in-store.

To enhance the Italian experience, the store also serves customers with a customary espresso or coffee from Smeg’s machines. The ground floor also includes displays from the Dolce&Gabbana collaboration, as well as a stunning floor-to-ceiling living wall of lush greens with red, white and silver accents making for a beautiful in-store environment, reflecting Smeg’s love of natural materials and the environment.

The mezzanine level has the feel of a library with a dedicated design lounge and meeting space.  Lastly, the basement will contain a purpose-built theatre for cooking demonstrations. The theatre will comprise of tiered seating and HD AV equipment, filming and screening live action to ensure audience members can get involved.

The store is designed as a contemporary, modern, spacious interior to inspire and share Smeg’s design values. Smeg has maintained its keen eye for detail through the materials used, including a modern, washed pallet of creams, natural woods and marble combined with textures and surfaces such as Corian, travertine, steel and glass, and LED lighting for the finishing touches.

 

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