Signbox to show Enlighten range at Retail Expo

Smart Posters are one of the ‘next big things’ in retail technology, and leading the way are Signbox with their Enlighten range featuring Near Field Communications (NFC) technology.

NFC has created a huge buzz and extensive media coverage over the last 12 months with big name handset manufacturers, network operators and credit card companies all getting behind the technology.

Research indicates that NFC chip shipments will surpass 1.2 billion units by 2015, the same year the technology is expected to reach a 30% global smartphone penetration.  Now that you can embed the technology into posters and other advertisements NFC developments are evolving rapidly with the market moving away from a focus solely on mobile payments towards promotional applications.  Brand custodians, store owners and campaign managers now realise that NFC has the potential to deliver unrivalled customer engagement through a completely new proximity marketing medium.

At the forefront of new proximity marketing is Signbox with their revolutionary Enlighten smart poster system.  With NFC, merchants and retailers of all kind can turn ‘point of sale’ into a more valuable ‘point of interaction’ with their customers.  Couponing, loyalty programs, advertising, digital gifting and more can all be targeted effectively and efficiently, via NFC-enabled smartphones with a simple, fast tap of the poster.

As you might expect from one of the UK’s most innovative sign manufacturers, the look and feel of the Enlighten range is characteristically stylish.  With ultra-bright, energy efficient LED illumination and just 20mm thick, Enlighten displays back-lit media within an internal signage system embedded with rare earth magnets and an edge-to-edge acrylic face that looks and feels like glass.  Enlighten is remarkably easy to maintain with a warranted life of 50,000 hours.  It is available from A4 to A1 size formats and the standard black or white mount can be tailored to match a corporate colour and branded to order.

Signbox’s Managing Director, Mark Bartlett, comments, “Since the national launch of Enlighten last October we have been delighted with the response from advertising agencies, senior marketing professionals and retail executives that recognise that smart posters with NFC like the Enlighten range will increasingly have a major impact on the retail landscape.

Signbox will be showing the full Enlighten smart poster range at the Retail Business Technology Expo (13 & 14 March 2012, Earls’ Court, London).

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