Shoppercentric Announces Sponsorship of Independent Retailer Month

Shoppercentric, an independent agency specialising in shopper behaviour research, has today announced that it is sponsoring Independent Retailer Month – a global ‘Shop Local’ campaign that runs throughout July.

 

The campaign aims to highlight the significant role that smaller, local, independent retailers play in the communities they serve, the local economy they contribute to, and in the retail sector as a whole. Its objectives are to: benefit the independent retail sector globally with relevant support, expertise and insights, to link consumers and communities to local retailers, reminding them of the benefits of shopping local and finally to spread the word through small business organisations, associations, networks, and thought-leaders to demonstrate the importance of independent retail to the global, national and local economies.

 

Independent Retailer Month was created in the USA and is led in the UK by Clare Rayner, The Retail Champion, known industry-wide for her passion and commitment to helping retailers optimise the performance of their business. Commenting on Shoppercentric’s sponsorship to support the campaign Rayner said: “Shoppercentric is one of the UK’s leading shopper research agencies so we’re very pleased to have them involved. They have been providing manufacturers and retailers with the shopper perspective for over eight years, and that’s more important now than ever before as retailers and brands work together to develop the strategies and tactics to meet the needs of today’s shopper. What I particularly like about Shoppercentric is that they really do understand and appreciate the value of the local, independent shopper so I very much look forward to working with them on the campaign.”

 

“We’re delighted to get involved in this fantastic campaign which will raise the visibility of local and independent retailers,” said Danielle Pinnington, Managing Director at Shoppercentric. “These retailers provide an essential service for the community and with the rising cost of petrol prices and the inclination to keep costs down by shopping only for essential items, we expect to see a rise in the number shoppers going local. It’s also not only immediate needs that shoppers look for, but also specific requirements.  Our research for example shows that 17 percent of men visit their local independent stores every couple of days and 20 percent of men go every week! Figures for women visiting these types of stores are lower (with just eight percent going every few days and 17 percent once a week), but nevertheless, these shoppers understand their value and make great use of these stores. It’s important that we recognise the value they deliver.”

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