Shop Direct Jets Off With Hangar Seven


One of the UK’s leading online and home shopping retailers Shop Direct Group has appointed fast growing creative production and photographic agency Hangar Seven to its agency roster.

Hangar Seven’s first project is home and leisure overseas location photography work for Shop Direct’s new Spring / Summer 2012 outdoor living range, which will be handled by Hangar Seven’s Portugal base near Faro on the Algarve.

The agency was handed the project on its ability to demonstrate substantial cost savings versus South African locations, more commonly used for winter sun shoots, and its award-winning logistics.

Hangar Seven has already completed an initial project for the group, whose retail brands include Littlewoods, very and Isme, with the second shoot taking place in December this year.

Shop Direct’s Derek Boyles, creative controller – Home and Leisure, said: “The purpose of the initial consultation was to review whether cost savings could be made to our location-based work, which commands a considerable proportion of our overall photography budget.

“Having spent time at Hangar Seven’s Portugal operation we were confident that it could cost-effectively achieve everything we needed as well as deliver additional time-saving benefits. Our initial 19 day shoot has been a massive success and we’re looking forward to returning with Hangar Seven next month.”

Simon Hunt, Hangar Seven account director, added, “All-year-round good weather, location choice and Hangar Seven’s in-house production crew are just some of the reasons big-name brands are choosing to use our Portugal base to create photography content for their outdoor living and gardens brochures.

“We can provide access to everything from multi-million pound villas to English country gardens and our unique logistics system can speed up the process to ensure projects always go to plan. All items are checked then bar-coded here in the UK before being transported on 40-foot, curtain-sided lorries to their final destination.”

 

Comments are closed.

    2018 A1 Buyers Guide
  • A1 Retail Twitter