Retail design agency Sheridan&Co has completed work on the Christmas promotion for Clarins at Selfridges, marking 30 years of working alongside the leading beauty specialist.

The Clarins concession in the Oxford Street department store is its highest performing outlet globally and so needed a high performing promotional site to guide consumers through the festive period.

Working alongside Clarins’ designers, Sheridan&Co’s own expert team were able to bring to life a concept reflecting the core values of the brand, featuring a blend of clean, crisp lines, with simple but stylish structures.

The centrepiece is a 7ft 4-inch acrylic Christmas tree decorated with baubles, which are suspended within circular cut-outs. Miniature versions of the acrylic tree also feature throughout the concession.

Complementing Sheridan&Co’s work, the feeling of elegant Christmas magic is accentuated by a series of slim-line display stands. Decorated with gold baubles and presenting products within an acrylic case, they help to create the sense of a present waiting to be opened.

“As we celebrate three decades of being in business ourselves, we also mark 30 years of working alongside Clarins,” commented Michael Sheridan, chairman and founder of Sheridan&Co. “It seems fitting that we’ve been able to collaborate on what is an extra special shopping experience during this significant year.

“Every brand wants to go big at Christmas, but the danger is that brand identity can get lost amongst all the glitz and sparkle. Savvy retailers like Clarins manage to do it in a way that really showcases their brand identity and values, and this Christmas is no different.

“From the minute the consumer approaches the concession, they know they’re in for a premium Christmas shopping experience.clarinss

“From building Clarins’ first-ever retail site in House of Fraser in 1983, right up until Christmas 2013, Sheridan&Co has been on quite a design journey with Clarins. Long may it continue.”

Amongst the other names in Sheridan&Co’s beauty and fragrance client portfolio is The L’Oréal Group, Estée Lauder Group, Procter & Gamble and Elizabeth Arden.

For more on the work of Sheridan&Co, visit

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