Sheridan&Co create retail display to launch men’s fragrance


Fashion designer John Varvatos is launching his inaugural fragrance collection this month in partnership with Elizabeth Arden. The fragrances will launch exclusively in Debenhams with retail display units created by Sheridan&Co.

Sheridan&Co was appointed by Elizabeth Arden to create the display units to launch the brand in Debenhams across the UK and Ireland. Working from the designs created by John Varvatos team in New York, Sheridan&Co’s task was to create and install flexible, premium high impact display for the fragrance collection in forty Debenhams stores in the space of six weeks.

Sheridan&Co has worked with Elizabeth Arden on the redesign and rollout of retail display furniture for Juicy Couture fragrance.

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