Sheridan&Co adds touch of class to Carven Le Parfum launch

Sheridan&Co has created the retail sites and window display for the UK launch of Paris couture brand Carven’s new fragrance Carven Le Parfum. The fragrance launches exclusively in Harrods, London, this week.

Sheridan&Co was briefed to create the exclusive Harrods launch by SAS & Company, the brand’s UK distributor. Harrods’ Brompton Road window will be dedicated to the perfume in addition to a promotional site in the Black Hall and two sites by the Egyptian escalator.

Sheridan&Co has created a simple, elegant, feminine design which encapsulates the spirit of the brand. A palette of clear acrylics, combined with displays in white with simple black branding, capture the French spirit of elegance and style. Sheridan&Co has used fresh white flowers in the window display and on promotional sites to add femininity.

Sophie Pinder head of client  services at Sheridan&Co said: “Carven has taken the fashion world by storm over the past couple of years so it’s really exciting to be involved in launching a new perfume for the brand”.

Carven launched its first perfume Carven Ma Griffe in 1946 which became a classic in perfumery. The new Carven Le Parfum, created by celebrated perfumer Francis Kurkdjian, combines 25 years of aesthete expertise, the Carven couture legacy and the vision of the talented Guillaume Henry who joined the house as Art Director in 2010 and has reinvigorated the brand.

Carven Le Parfum will launch exclusively in Harrods in May for four weeks. The fragrance will then be distributed in key UK and Eire department stores by 5 June.

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