Shell to raise its forecourt shop profile by partnering with Waitrose

Shell and Waitrose will trial two Little Waitrose c-stores at Shell petrol stations in London in a bid to exploit the growing convenience retail opportunity at UK forecourts.

The UK service station convenience retail market is worth almost £4.4bn and one in two motorists buy something from the forecourt store when filling up. Ashima Jain, retail analyst at Verdict, comments: “There is still a huge untapped potential in the service station convenience markets as a large number of consumers remain unconvinced about the quality of the stores. The introduction of a strong grocery brand such as Waitrose at petrol stations can definitely help convert them in a way that oil brands have found extremely hard to achieve.”

Ms. Jain adds: “This move is Shell’s answer to BP’s collaboration with M&S. It will help Shell in lifting the overall profile of its sites and therefore more strongly challenge BP’s market dominance in the UK fuel retail sector.”

 

Comments are closed.

    2018 A1 Buyers Guide
  • A1 Retail Twitter

  • Facebook