Sharps Bedrooms is given the regal touch by The Market Creative

The Market Creative has designed a regal-inspired campaign for Sharps Bedrooms to help boost sales over this summer’s jubilee celebrations.

Showrooms across the UK will be decked out in jubilee regalia and the Union Jack has been given the feminine touch with a hint of pink to appeal to Sharps female audience. To mark the Queen’s 60th anniversary of her accession to the throne, customers will be given ‘60 reasons to shop at Sharps’, a premise which will run in online and social media activity. There will also be 60% off purchases, which is a better offer than the usual half-price sale around bank holiday periods.

The jubilee inspired campaign will run from 28th May to 5th June, featuring point of sale material and in-store marketing as well as press advertising. The TV advert has also been given a refresh with a new end frame to reflect the celebratory period.

Sue Benson, Managing Director at The Market Creative said: “Bank holidays play a central role in a retailer’s calendar with sales expected to boost as shoppers head for the high street in the extended weekend. We are making the most of the jubilee celebrations this year, but with a Sharps spin on the traditional theme. Women are the key decision makers when it comes to making bedroom purchases so everything from more feminine tones in customer communications to new products such as glamour cabinets, shoe cascades and other innovative storage solutions for women’s clothing have been applied to make the Sharps proposition more desirable.”

Tim Moore, Marketing Director at Sharps Bedrooms adds: “We generally enjoy strong sales over bank holidays and we anticipate that the jubilee will be no exception. Many retailers will be marking the jubilee in some way, but The Market Creative’s campaign resonates with our female audience and ensures the Sharps brand and proposition remain central to our offering.”

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