Selligent announces partnership with leading Grocer

Selligent, a leading independent provider of 1-to-1 engagement solutions for relationship marketers, has announced online supermarket Ocado as a new client.

Ocado.com is one of Britain’s leading online retailers, delivering to over 70% of the UK population. Selligent’s innovative relationship marketing platform will help Ocado to provide efficient customer engagement through the distribution of meaningful omnichannel communications across mobile, social and email.

Selligent will enable Ocado to develop its personalised shopper programmes using customers’ online behaviour. By gaining access to the rich real-time data, Ocado can run ever more targeted and focused marketing campaigns.

The Selligent platform will help Ocado to target customers with more relevant messaging to help build brand loyalty and consumer engagement. Selligent’s solution also enables web content and experiences to be personalised around specific interests such as purchase history and grocery preferences. Website data can also be used to customise messaging across other digital channels.

Christopher Baldwin, Head of UK Marketing, Selligent, said: “We are delighted to be working with Ocado, an established and well-known brand in households across the UK. Through use of Selligent’s Consumer-First Marketing tools Ocado will be able to deliver consistently personalised and targeted communications across all channels. It will enable them to transform their customer experience by understanding, tailoring and acting upon individual shopper behaviour.”

Thomas Thomaidis, Head of Marketing and Grocery Insight, Ocado, says: “We are looking forward to taking full advantage of Selligent’s capabilities to have timely, relevant and helpful conversations with our customers across multiple digital channels.”

Ocado joins an impressive list of leading grocery retailers working with Selligent including ASDA in the UK, Walmart in the US, and Chronodrive in France to partner with Selligent, as it looks to expand its global client base.

Selligent’s relationship marketing solutions enable B2C brands to engage customers with contextually relevant messages at key moments across a range of channels, including email, mobile, social, web, and offline. Selligent works with 700 brands in 30 countries worldwide, employing 500 people across 10 offices around the globe.

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