Selfridges’ Project Ocean

This year, Selfridges is using its creative know-how to highlight the plight of the world’s oceans and the potentially disastrous consequences of continued over-fishing through an exciting new initiative, Project Ocean.

Working alongside designers and artists on unique collaborations, as well as themed events and engaging window displays, Selfridges will showcase the key messages of Project Ocean throughout May and June.

The store’s renowned food halls and restaurants have committed to serving only sustainably sourced fish products – and will provide customers with guidance on fish consumption.

As well as the activity taking place in store, Selfridges is making a major long-term commitment to the world’s oceans by establishing a marine protected area on Danajon Bank in the Central Visayas in the Philippines.

The scheme will safeguard the local fish species including clownfish, seahorses and angelfish, as well as protect the vital coral reef ecosystem in which they live.

Selfridges has been developing Project Ocean throughout 2010 in partnership with independent organisations and charities including the Zoological Society of London (ZSL) and the Marine Conservation Society.

During 2011 fundraising will take place to support new marine protected areas across the globe.

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