Rugby World Cup puts a scrum in September’s Retail Sales figures

The statistics for September’s Retail Sales have been released this morning, revealing significant growth both online and offline, as the end of lines, Bank Holiday weather at the end of August and Rugby fever came in to play.

The key findings from the Retail Statistics showed:

Year-on-year estimates in the quantity bought in the retail industry continued to show growth for the 29th consecutive month in September 2015, increasing by 6.5% compared with September 2014

Compared with August 2015, the quantity bought in the retail industry is estimated to have increased by 1.9%

Average store prices (including petrol stations) fell by 3.6% in September 2015 compared with September 2014, the 15th consecutive month of year-on-year price falls

The value of online sales increased by 15.2% in September 2015 compared with September 2014 and increased by 4.5% compared with August 2015

According to Phil Mullis, Partner and Head of Retail and Wholesale at top-20 UK accountancy firm, Wilkins Kennedy, the Rugby World Cup and the sunnier bank holiday weather at the end of August could have driven more sales in lines such as alcohol and grocery. Plus, September has historically been a time of changeover, as end of lines are reduced and children go back to school, causing a flurry of impulse and last minute purchases.

“Despite England’s early exit in the World Cup, there would still have been a spike in sales as the Rugby fever took hold” comments Mr Mullis. “This would have gone some way to increasing the September 2015 retail sales.

“Also, it is interesting to see that the value of online sales has increased by 15.2% in September – more than 4% on August. It appears that shopping online is still the option of choice for customers as they shop around for the best deals. It will be interesting to see how the upcoming Cyber Monday and Black Friday events will affect Retail Sales as we head towards the end of the year.”

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