Revive & Thrive


The Revive & Thrive Challenge gets off to a flying start with almost 100 towns and cities already registered to bid for to win £150,000 package of prizes to connect communities with high streets


Amongst all the reports and commentary about the future of our high streets, a group of companies have come together to prove that private investment can deliver instant, sustainable and positive change for town and city centres and their wider communities.

To date there has been nearly 100 expressions of intent with more towns and cities across the UK expected to enter the Revive & Thrive Challenge. The Revive & Thrive Challenge was launched in October and has a privately funded suite of solutions – worth over £150,000 – to deliver on the ground in the most visionary community to help revive their high street.

Benefits from the taking the Challenge are already being felt across the country as Councils engage with residents to consult on their entry.  Michelle Clare, Regeneration Project Manager, Dudley Metropolitan Borough Council said “It has been exciting and rewarding to carry out the research we needed to do to pull our Challenge entry together. We also found it really motivating to realise the amount of support for us and how the community would like to be involved in the long run with supporting our Town Team.  The Challenge has given us a great opportunity to move our projects forward”

Mark Barnes, Managing Director of Revive & Thrive Ltd said “Rather than creating more commentary and reporting on our high streets, we can complement the existing work that is being delivered nationwide by offering expertise, training and other goods and services that will create an instant impact locally.  He added “The Challenge demonstrates that private businesses are motivated to help our communities become more connected and overcome many of the barriers to change.  This approach can deliver actions now that will bring about change almost immediately while the community is equipped to support itself into the future.  The Revive and Thrive Challenge prides itself on not being reliant on public money or resources and intends to create a template that can be recreated time and time again across the UK.

Jeremy Rucker, CEO of City Dressing one of the businesses offering a prize said “We see the Challenge as an opportunity to showcase innovation and bring together the ingredients that will support a town and city centre into the future.  The Challenge will create a legacy that will inspire through innovation and ask people to be imaginative about how they could fund town centre projects into the future”

Emma Easterbrook, Communication Director of Challenge partner Retail Business Technology Expo and Editorial Director, Essential Retail summed up the success so far saying “The response that the Revive and Thrive challenge has generated demonstrates the needs for high streets and town centres to get connected and provide a great customer experience.  There’s some amazing solutions available to help achieve this, and we’re really looking forward to hearing how communities feel these can be deployed in an innovative way to boost the high street.”

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