Remembrance – The Poppy Shop pop-ups in 10 UK-wide locations.

The Royal British Legion has provided care and support to the Armed forces community past and present since 1921. As the National custodian’s of Remembrance they safeguard the Military covenant between the nation and its Armed forces. They are well known for the annual Poppy Appeal and their emblem the Red Poppy.

The Poppy Shop is the official retailer for The Royal British Legion. Trading predominately online but with a growing presence in the physical retail environment. The Poppy Shop Pop-ups were located within 10 key shopping centres across the UK, for a duration of three weeks. They offered a wide range of merchandise and an array of other accessories. Resolution Interiors, designers of the pop-up shops, safely dismantled the units and are storing them, carrying out any refurbishments that may be required, ready to roll out again in 2018.

Creative Director for Resolution Interiors, Sammi Burden said of the design, “We needed to amplify the brand and campaign message, whilst also solving several practical considerations, in quite an intense time frame. Working with the client, it became a collaboration, the design solution had its roots in keeping momentum with a dialogue where everyone understood, practicality had to be a driving factor for the design.”

Alex Grange of The Royal British Legion, said, “The Royal British Legion’s Pop-up Poppy Shops provided the public with another way to show their support and to raise funds to further help our beneficiaries. For Remembrance 2017 we increased the number of Pop-up Shops five-fold and worked closely with Resolution Interiors who ensured that the look and feel of the Pop-up Shops were to the highest level. We would like to thank all at Resolution Interiors who have worked tirelessly on this project to make it a success.”

The Royal British Legion remains the nation’s biggest Armed Forces charity.

The Poppy Shop

0300 123 9110

www.poppyshop.org.uk

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