RBTE announcement

A special joint venture between RBTE and the Customer Experience Foundation to explore the future of the retailer was announced at the ECCI Summit in Barcelona & London.

How many different ways can we shop?

On a wall, a tablet, a phone, a TV, or on a robot, a games device, or a watch and even some glasses or a fridge – the choice for customers is becoming endless and that’s where your relationship needs to be. So what will the next generation of shopping experience be?

This year RBTE will showcase the very latest trends in the future of shopping.

As a special treat for this years visitors, RBTE have asked leading futurologist and experience designer Morris Pentel to create the shopping experience of tomorrow from the latest products available today for you to experience at the exhibition.

In collaboration between RBTE and the Customer Experience Foundation, the exhibit will demonstrate how the latest retail innovations and the IOT (Internet of Things) is changing the shopping experience.

TheFutureStore.Today is the size of an exhibition stand but demonstrating how technology and innovation will change the shopping experience for the consumer who can choose anything ….Your favorite supermarket or department store, a trendy boutique somewhere exotic the possibilities are endless
From touching a wall to buy a product, to speaking commands the lights in a house 20 miles away to change colour, while watching the TV and tweeting and ordering pizza while chatting with friends through a video link while comparing your prices or doing it all at the same time.

It’s going to show you the latest techniques in blending your store and digital experience to engage your customers. How the latest innovations make it easier to shop and create more opportunities to engage with your customer.

Matt Bradley the Exhibition Director said:

“The responsibility of RBTE has always been to stay ahead of the cutting edge design it is vital that we lead the way for the retail visitors and that we show them the path giving them the options where the future trends are going and working with thefuturestore.today is exactly what retailers need and exactly what they are looking for. This is what RBTE is about. Its giving retailers the opportunity to understand how to invest in the future. Its absolutely impossible not to be excited about this project.”

The unique stand is what happens when you connect the digital experience to your website and your Call Centre and app and your store in the high street to the lives of your customer.

It’s about turning shopping into a great customer experience. Remote Staff will appear on Robots and help you shop. They will display products that can be brought by simply touching a wall or using a phone on walls, and to experience the latest payment innovations visitors will be able to buy red noses for the comic relief charity with the latest tech.

We are bringing together things that are already starting to be used today and are really shaking things up in retail. Visitors are going have a real future shopping experience at Olympia including virtually visiting in a real house on the other side of the city and taking control of it. They will also be able to try shopping remotely there.

It will be unique.

Rupesh Raikundalia (Customer Experience Foundation Board Member and the man responsible for making it all work on the day) said “The exhibit, in one single space, will show retailers how quickly things are changing. Its not just how it changes the experience in the store – it takes your store wherever the customer is.

It is “Shopping Everywhere” with friends and family (at home, at the store of your choice, or on a plane, or in a park), simply by telling the room what you want it to be using the latest projection and other tech.

Augmented reality examples from all over the world all controlled by the best phones tablets games consoles and other devices but also with voice commands and gestures”

Chief Designer Morris Pentel (the Customer Experience Foundations Founder & Chairman) said “ This is the biggest challenge of my career. The team is going to show you some of the coolest stuff that is likely to challenge your technology thinking using only what is available today. Some of the worlds leading innovators are getting involved. But it’s not just about how innovation is changing for the retailer but it is also about Customers are using them. Customers Behaviour is now driving that change. We are going to demonstrate how the consumer can manage their relationship with you.

We are also going to show you just how much you can do with your phone or tablet. Relationships, Information sources, Content, Home Communication Channels and devices are becoming easier and easier to control while I’m shopping. We are also going to show you the customer’s side of the experience. It is the “beholders share” (which is the customers view) of the experience that is changing the most. You are no longer trying to deliver an experience because you are part of a single experience belonging to the customer.

We have been looking all over the world for the ways that different innovations are delivered in the retail space but also how customers are using them. We are going to show some of the very latest things from some of the biggest and smallest companies on the planet.”

However the Foundations founder concluded with a serious point “There is another side to TheFutureStore.Today project. All of these innovations are a threat as well an opportunity. They are changing what customer’s expect from retailers. Innovations are giving customers more power in the relationship. Its becoming easier and easier for customers to switch suppliers. One of the most common issues I have seen developing around the world is that customers have access to more information than the front line staff that are often discouraged from looking at social media and surfing the Internet during work time. One major global retailer recently said it feels like we are simply outmatched by customers who are better informed and it’s hitting our bottom line. Today we are working on a major programme to address the balance.

TheFutureStore.Today will give retailers a clearer understanding of the issues that arise from this increase in Customer Power and of course is going to wow visitors to this years show”

You can see the video and get involved at www.TheFutureStore.Today.

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