Rapide appoints Chief Natural Language Processing Engineer

Rapide, the Moments of Truth Company, is delighted to announce the appointment of Viktor Pekar to the role of Chief Natural Language Processing Engineer.


The appointment comes as part of Rapide’s continued investment into service development, and demonstrates its commitment to reinforcing its position as market leaders in using real-time text analytics to help big brands monitor the voice of their customers.


A respected expert in his field, Pekar holds a PhD in Natural Language Processing from the University of Wolverhampton and has several years of industry experience. Most recently, Pekar held the position of Chief NLP Developer for Market Sentinel where he designed ground breaking multilingual text analytics software for social media monitoring. Before joining Market Sentinel, Pekar also served as a Language Data Engineer for Oxford University Press.


Pekar commented: “The field of Sentiment Analysis has begun to mature from a purely research based discipline to a technology with hugely practical benefits – in particular in areas such as customer relation management, market research, and public relations management. I’m excited to be part of the progress, and to see the field delivering real business value.


“I’m also delighted to be working with Rapide – it’s an incredibly fast moving and dynamic company, always coming up with innovative solutions that really help businesses improve their customer engagement and ultimately their profitability. I’m very much looking forward to the challenges that lie ahead.”


Pekar will report directly to Mike McMaster, Rapide’s Head of Products and Services. McMaster added: “We’re really pleased to welcome Viktor to Rapide, he brings with him a great track record of driving change and innovation. He’s been tasked withstrengthening the NLP capability that lies at the heart of the Rant & Rave Sentiment Engine and we have no doubt he’ll become an invaluable part of the team. “


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