Q&A Global Display Projects

We find out more about Global Display Projects

  1. You have been involved in some amazing projects over the years, but our readers would love to know where the Global Display story began.

Although it started out as an independent company in 2009, Global Display (then called GDP), was first conceived back in 2005 when Alan Pegram and his team were part of Leggett & Platt Inc’s Fixture and Display Group, in its time the world’s largest retail environment group. Independence brought with it many challenges, not least the uncertainty of the recession and a very volatile retail industry. We came through the first year and went on to establish GDP as a key partner to numerous successful trade partners, made up mainly of retail design agencies and shop fitters. Today Global Display has moved on to greater things; building stronger trade partnerships and working directly for Brands and Retailers in Europe, North America, South Africa and more recently Australia.

  1. What do you think has been the biggest change in the retail display industry over the last five years?

The rise of multi-channel retailing has a had a profound effect, not just through the use of the internet, but the availability and access to on-line shopping through tablets and phone devices. This has led to an increased importance on the entire retail experience, from the very first encounter consumers have with a brand. The rise in on-line sales came at a time when the economy was struggling, which added further stress to traditional brick and mortar retailers. Brands which have taken on this challenge head-on by ensuring a close relationship between the ‘on and off’ line worlds have been rewarded with increasing success as their customers seek memorable, enticing real world experiences supported by efficient online service. As a result Global Display has evolved to meet the increasing sophistication of its growing multisector client base by providing a fully cohesive approach to retail design and supply. Expansion of the Design team supports the increasing need for creative solutions, combined with our robust regional manufacturing facilities to ensure cost effective and innovative solutions. The recent addition of our London Studio, where we are able to develop new visual concepts through our mannequin renovations, wigs and make-up, caters for the demands of the Visual Merchandising industry, all at the front line of customer engagement.

  1. You are part of the SDEA – what do you think are the advantages of being part of the SDEA?

Global Display has always welcomed competition. But equally important are the benefits of working in association with other established providers to the retail sector. Playing an active role in the SDEA has meant that we are always kept up to date with the very latest info about what’s happening in the Shopfitting & Display industry. It also provides us with opportunities to integrate with other key people within the industry and build long term relationships. It’s a great way to share experiences, knowledge and expectations. In November this year, the SDEA took over responsibility for the International Shopfitting Organisation (ISO) which was focused on overseas suppliers of shop fit equipment. The Association has also recently set up a new Retail Group which is aimed specifically at retailers, providing them with an online database of suppliers and products and access to various industry events such as the Connections ‘meet the buyer’ seminars. As Vice-president of the SDEA, our MD Alan Pegram has been directly involved in some of the associations new initiatives, such as its plans for an industry specific Sustainability Tool and Accreditation.

  1. What has been your biggest project challenge to date and how did you overcome it?

Global Display undertook the fast track development of a key in-store initiative for Woolworths in South Africa when WW launched their RE and Studio W fashion brands. The shop-in-shop wall system comprised multiple materials and wall coverings with high impact graphic treatments. Prototype Bay systems were designed, developed and delivered to the first Cape Town store within 16 weeks. A further 14 Stores were delivered and installed within a further two weeks. The ensuing rollout exceeded expectations insofar as footfall and increased sales. The store received great acclaim with further launches planned both locally and internationally.

  1. What are your plans for 2015?

Building on the momentum of 2014, Global Display will continue to extend its core services of retail design, shopfit interiors, visual merchandising and mannequins for our increasing global clients. We aim to become a greater force within both our existing and new industry sectors, bringing concepts from vision to reality, developing innovative solutions for retail environments and creating eye catching visual displays so that brands can deliver their concepts effectively and with maximum impact. With growing teams in South Africa, Australia, North America, China and the UK, we aim to provide clients with our worldly expertise, supported by that all-important local service.

 

Global Display

+44 (0)1582 676350

www.global-display.co

 

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