Powa Technologies partners with NXT WiFi to bring businesses the next generation of eCommerce

London, 12th May- Wi-Fi specialist NXT WiFi has partnered with innovative eCommerce leader Powa Technologies to deliver a new standard in mobile engagement to retailers, venues and hotels around the world with the disruptive PowaTag mobile technology.

Reliable public Wi-Fi has become increasingly important to mobile users, with a report from market analysis firm ABI Research estimating the current 5.69m public Wi-Fi hot spots around the world will grow to 13.3m by 2020 (http://www.nxtwifi.com/public-wi-fi-hot-spots-number-5-69-million-reports-rcr-wireless-news/). However, research from Barclays found that almost 60 per cent of consumers think all shops should offer free Wi-Fi, but only 14 per cent of retailers currently offer it in-store and only seven per cent plan to in the future (http://www.nxtwifi.com/uk-m-commerce-to-grow-to-gbp-53-6-bln-in-2024/).

London-based NXT is a leader in the newly emerging field of Wi-Fi marketing and analytics, enabling companies in 14 markets across five continents to keep their customers connected and gain valuable insights into customer behaviour through SaaS analytics.

The company has partnered with Powa Technologies to create a powerful global joint service proposition that will enhance customer experience – reducing queues and providing retailers and the hospitality industry with new transaction routes and increased digitisation within the retail sales experience.

PowaTag gives shoppers the power to complete transactions anytime, anywhere using an array of triggers, including scanning print material, Bluetooth beacons, audio tags and social media. Consumers can buy a product straight from any form of advertising or with a tap of a smartphone. Sales are finalised in just three seconds using pre-entered payment and address information. More than 1,200 brands and retailers have signed up to use the disruptive new technology, which has launched across three continents.

Christian Lindstrom, CEO of NXT WiFi, comments: “Wi-Fi is a vital part of the mobile commerce ecosystem, and PowaTag’s ability to enable instant transactions with any connected device is a perfect example of just how valuable Wi-Fi can be. Working with Powa is a powerful opportunity for us to develop and deploy the next generation of payment solutions powered by our Wi-Fi services for our retail and hospitality customers.  We will have the capacity to deliver a powerful eCommerce experience that provides rapid transactions using secured, commercialised Wi-Fi services.”

Martin Hucker, Head of Channel Sales EMEA, Powa Technologies, comments: “Smartphones have become a standard tool for all areas of life, especially retail and entertainment, but consumers are becoming increasingly frustrated by a lack of access to the secure guest Wi-Fi needed to use their devices to the fullest. By working with NXT Wi-Fi, we can both increase the ability for companies to deploy PowaTag and couple it with powerful analytics at the same time.”

“We are excited to work with NXT WiFi to help its customers drive revenue through previously untapped channels such as the NXT WiFi platform. Our strength in eCommerce and mobile payments complements the NXT WiFi proposition to deliver a unique and innovative commerce experience.”

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