POPAI Awards 2012 Winners Announced

A glittering evening with more than 400 attendees saw the cream of the UK retail marketing industry’s efforts rewarded. The POPAI Awards 2012, sponsored by Momentum Instore, took place last night in London’s Park Lane Hilton. A audience of 465 marketers, P-O-P creative agencies, manufacturers and digital providers gathered to celebrate some of the best P-O-P designs of the year.

London-based Circlesquare claimed an unprecedented double as it bagged the night’s top awards for Display of the Year in both Temporary and Permanent categories. The Innovation award went to Kärcher and Marins UK Ltd for the Kärcher Window Vac TX Lamá display, while the Sustainability award went to The Scotts Miracle-Gro Company and HRG (UK) for the MiracleGro Merchandiser display unit. This year’s awards also saw the introduction of a new Multichannel & Campaign category, with Gold won by McDonald’s and The Marketing Store for the McDonald’s Triple Play Monopoly campaign.

Opening the award presentations, POPAI UK & Ireland director general Martin Kingdon said: “Now in its sixth year, the POPAI Awards has become a shop window to the very best in P-O-P excellence. Winning a POPAI Award is deserved validation and recognition of the efforts made by clients and suppliers within the industry to keep pushing new boundaries in retail marketing.

With a record 218 entries competing in a total of 20 categories from across the industry, winning an Award in 2012 is undoubtedly going to be harder than in any previous year. So whatever the colour of the POPAI Award received – Gold, Silver or Bronze – an Award is a clear sign of P-O-P excellence at its best. We also set a new record for the number of non-member entries – Proof that the POPAI Awards truly are the Industry’s Awards.”

The full list of Gold winners were as follows:

4 POPAI Awards.2012 Display of the Year Award – Temporary

Gold winner: Molton Brown Navigations Through Scent display for Molton Brown, by Circlesquare

4 POPAI Awards.2012 Display of the Year Award – Permanent

Gold winner: Pond’s Global Retail Relaunch for Unilever Asia Pte. Limited, by Circlesquare

4 Innovation Award

Gold winner: Kärcher Window Vac TX Lama for Kärcher (UK) Ltd, by Marins UK Ltd

4 Multichannel & Campaign

Gold winner: McDonald’s Triple Play Monopoly campaign for McDonald’s, by The Marketing Store

4 Sustainability Award

Gold winner: MiracleGro Merchandiser for The Scotts Miracle-Gro Company, by HRG UK Ltd

4Travel, Leisure and Automotive

Gold winner: Transformers Truck DVD for Paramount Pictures, by STI Line

4Sports, Toys and Accessories

Gold winner: My Blue Nose Friends FSDU for Carte Blanche, by STI Line

4Alcohol and Soft Drinks

Gold winner: Wine Product Presenters for Tesco, by HL UK

4Confectionery & Snack Products – Permanent Display

Joint Silver winner: Thorntons Mid-Floor Display Tables for Thorntons, by Bezier Group

Joint Silver winner: PepsiCo Walkers Crisps Parasite unit for PepsiCo UK & Ireland, by Sector Design and Marketing

4Confectionery & Snack Products – Temporary Display

Gold winner: Cadbury Cream Egg Interactive Theatre Display for Kraft Foods, by D.S. Smith Multigraphic

4Grocery & General Merchandise – Permanent Display

Gold winner: Butcher’s Selection POS for Asda, by The Delta Group/Gratterpalm

4Grocery & General Merchandise – Temporary Display

Gold winner: Q4 Flex Tower for Warner Bros International, by Lynx

4Fashion, Personal Products & Accessories

Gold winner: O’Neill Merchandising Display System for O’Neill/The Watersports, by Sector Design & Marketing Ltd

4Home and Garden and Tobacco

Gold winner: Kärcher Window Vac TX Lama for Kärcher (UK) Ltd, by Marins UK Ltd

4Telecommunications and Computers

Gold winner: Navico Shop in Shop for Navico, by Alrec In-Store Limited

4Cosmetics, Health & Beauty, Hair Products and Fragrances – Permanent Display

Joint Gold winner: Pond’s Global Retail Relaunch for Unilever Asia Pte. Limited, by Circlesquare

Joint Gold winner: Fashionista Make-up Display for Wormser UK Ltd/FB Beauty, by arken P-O-P International

4 Fragrances & Cosmetics – Temporary Display

Joint Gold winner: Viktor & Rolf Dolls House for L’Oreal Designer Fragrances UK & Ireland, by The Attic Room Design Ltd

Joint Gold winner: Viktor & Rolf Christmas Coffret L’Oreal, by Kesslers International

Joint Gold winner: Molton Brown Navigations Through Scent display for Molton Brown, by Circlesquare

4Health, Beauty and Hair Products – Temporary

Gold winner: Nurofen Express display for Reckitt Benckiser, by Print & Design Limited

4Stationery, Office Supplies, Financial and Other Services

Joint Silver winner: Virgin Money Interior Communications Modules for Virgin Money UK, by Valley

Joint Silver winner: Duracell display for Procter & Gamble, by CRP Print and Packaging Ltd

4Short Run (under 50 units) – Temporary

Gold winner: Snow White and The Huntsman In-theatre display for NBC Universal, by The Delta Group

4 Short Run (under 50 units) – Permanent

Gold winner: Dyson Range Display for Dyson Ltd, by Valley CPI Ltd

4 Flagship & Store

Gold winner: Samsung Oxford Street for Samsung Electronics UK Ltd, by Phones4U

4 New Media

Gold winner: Boston Airport Interactive Shopping Wall for William Grant, by HRG (UK) Ltd

4 Installation

Joint Gold winner: Beauty Discovery Project for Boots, by Momentum Instore

Joint Gold winner: L’Oreal GTU Project for L’Oreal UK, by Momentum Instore

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