POPAI announces details of Industry Study

POPAI UK & Ireland has announced details of an industry-wide study into the P-O-P market within the UK and Ireland. The study aims to provide an accurate picture of the current state of the industry. This will include insights into the size of the total industry, as well as by sector and category, together with predictions about estimated future growth and likely future trends.

POPAI is keen to gather responses from all sides of the industry – from retailers and brands, to agencies, P-O-P manufacturers and digital media in retail specialists – and is calling for both POPAI members and non-members to get involved in the study.

Respondents will be asked to complete a confidential online questionnaire prior to a summary of the answers being compiled and published.

The study’s findings are due to be released in early 2013.

For details about taking part in the study, please contact Phil Day, POPAI UK & Ireland on 01455 271 856.

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