Platypus brings big names to Wakefield

Yorkshire based kids, youth and family research agency, Platypus, will be celebrating 10 years of business by inviting brands from across the UK to join them in their FREE insights conference at Unity Works in Wakefield on 9th November 2015.

Crayola, Eureka, Avon, Wellcome Trust, DC Thomson, playrite, 2 sisters and SCA are some of the brands that have already confirmed they will be attending the event, which will also see Psychologist Adam Galpharm answering questions as part of a panel discussion.

The conference will uncover research and knowledge on the following topics:

• ‘Challenging Cool, Talking Real’ – how to understand ‘real’ kids and their lives and dispel many of the myths and stereotypes that exist within the kids and youth market.
• Golden rules for designing products and campaigns for kids and families – learn from the creators of Dry Like Me.
• Family – Family life doesn’t stand still. We will examine what brands can learn by examining the life cycle of a family.
• What are kids’ media lives really like? Hear from a media psychologist, trend data and our own in-depth research on kids media lives and what this means for brands in the future.

Platypus works with a wide ranging client base – from large brands and small start ups, to help them connect to and understand their audience and guides them in the design and improvement of programmes, adverts, services, brands and products. The company also conducts workshops to help bring teams together and to innovate and plan future strategies.

If you would like a ticket for the event or if you’d like to find out how Platypus could assist with your research needs, please email general@platypusresearch.com or call 01924 271842.

Jo Cliff – Profile

Leeds born Psychology graduate Jo is a highly experienced child, youth and family researcher having specialised in designing qualitative and quantitative research for this audience for 16 years. She developed the Platypus agency to fill a gap in quality unbiased kids and family research that had children’s best interests at its heart and to help clients see the true picture of family and kids’ lives.  Jo works with clients in the media, FMCG and education sector to ensure the needs of young people and their families are successfully integrated into product, programme and services design.  She has worked with large brands such as Nickelodeon, Unilever, ASDA and AQA as well as new business start ups such as Dry Like Me which is now a successful global product.

Jo set up Platypus Research 10 years ago and now heads up a team of specialist researchers, giving clients the benefit of their niche specialism and ability to adapt methodologies to suit the market when fulfilling briefs and conducting assignments. From a personal perspective Jo is a very proud mum to a 17 year old, 7 year old and 5 year old and never gets bored of spending time with kids at home and at work!

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