Opening gates to the North East marketplace

Internationally acclaimed creative agency Keltie Cochrane has helped put its name on the regional map by winning a retail account from a Durham shopping centre.


The Gateshead based creative agency, which up until now has found a large percentage of its contract wins stateside and from London, has clinched a deal to produce a marketing and advertising campaign for The Gates shopping centre for 2012, following a five-way pitch.


The Gates is launching a new campaign for 2012, which will see the shopping centre develop its corporate brand and retail offering to its local audience.


Having successfully established its own brand internationally and away from the region, Keltie Cochrane is now focussing its creative efforts closer to home and The Gates contract is hoped to be one of many in the North East in the pipeline.


Keltie Cochrane managing director Richard Jefferson said: “We were thrilled to win The Gates pitch and are delighted to be working with such a fantastic North East retail client.


“The Gates has a great deal to offer shoppers as it’s based in the heart of Durham, and it’s home to a number of well known retailers including Thorntons, Holland & Barrett, Clintons and Wilkinsons, as well as a number of local independent businesses and restaurants.


“Our goal is to change perceptions of the centre, boost its profile and increase footfall with the new marketing and advertising campaign. The campaign is based around value and choice, both of which The Gates offer in abundance, and through our use of simple but bold illustration, we’ve created a style that really stands out.


“The retail industry is a difficult market so we want to deliver tactical campaign collateral that really makes the most of the budget. We believe that this strength in strategy and planning alongside our strong creative approach will lead us on to further high profile regional contract wins.


“It’s the start of a new chapter for Keltie Cochrane and we are really excited about getting our work noticed in the North East of England.”


The Gates shopping centre manager Inge Johnson said: “We were looking for an agency that is passionate about pushing The Gates shopping centre forward, and we certainly found that in Keltie Cochrane.


“We awarded Keltie Cochrane the contract because the team showed a great understanding for our brand, our current customers and the wider audience we want to attract to the centre in the future.


“They also brought a number of fresh and innovative creative ideas to the table, helping us to visualise where we see the shopping centre in the future by making our ideas a reality.


“We are really looking forward to working closely with Keltie Cochrane throughout next year to build our brand. It will be really exciting to see the public’s response to the campaign come 2012.”


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