Oakley celebrates this summer of sport with Pop-up shops across Europe



With such a compelling sporting calendar to enjoy this summer, Oakley has created a campaign called Beyond Reason™ featuring its world-wide family of exceptional athletes. In order to bring the campaign to life in-store, Sector Design has developed and deployed a series of Pop-up shops across Europe.

Beyond Reason™ epitomises the ambition that drives Oakley athletes to achieve the furthest limits of their potential. Sportspeople involved include some the world’s best athletes, volleyball players and cyclists.

These self-contained mini stores merchandise a flexible range of products including both the company’s sun glasses and apparel, and are being installed in multi-sports and specialist stores.

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