notonthehighstreet, the leading curated online marketplace connecting the best small creative businesses with the world, has launched its biggest ever Christmas marketing campaign.

This year’s campaign uses the power of oppositions to highlight how a season typically full of mass produced consumerism and convenience, can instead be filled with authentic and heartwarming moments by giving truly unique and personal gifts to loved ones.

The campaign premieres on Sunday November 1st with a 60 second live TV advert during ITV’s Downton Abbey. Following the premiere spot, TV ads will continue to run throughout November and December supported by a cross-media campaign. This includes radio spot adverts on Heart FM and Classic FM nationwide as well as Newslink spots across 250 local commercial stations nationwide.

The campaign will be further supported by OOH (including tube car panels, digital escalator panels and 48 sheets in rail stations nationally for 2 weeks straddling the key Christmas trading period) as well as print in all major fashion titles and newspaper supplements, all of which is aimed at establishing as this year’s Christmas shopping destination.

There will also be a significant digital element to the campaign, supporting key ATL messaging through display and social channels.

The TV advert has been created by WCRS whilst media planning and buying has been led by M2M and Arena.

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