New team to navigate the retail sector


Building relationships, raising the profile of social science research and identifying opportunities for collaboration will be the main focus of a new Retail Knowledge Navigator Team.Working with the retail sector is a key priority for the Economic and Social Research Council (ESRC) who are delighted to announce the appointment of Nottingham Business School as Retail Knowledge Navigators.


Given the broad range of stakeholders and research agendas, the Council has identified the need to supplement its existing resource with a team of expert knowledge brokers who will be able to forge stronger links between the social science community and the retail sector.  This team will include: Professor Kim Cassidy, Dr Sheilagh Resnick and Professor Paul Whysall all from Nottingham Business School, part of Nottingham Trent University.


Professor Cassidy has been teaching and researching in the field of Retail and Services Marketing for over 20 years and has held senior academic leadership positions at the Universities of Liverpool, Durham, Sheffield, Lincoln and Manchester Metropolitan University. Professor Cassidy also boasts extensive experience in the retail sector, holding management positions at Pedigree Petfoods, Marks and Spencer PLC and Stats MR.


Dr Resnick has 20 years retail experience working for one of the UK’s largest retailers, Alliance Boots, in a series of retail marketing and senior management positions including that of Buying Controller, Director of Public Relations and Director of Customer Service. Dr Resnick has been teaching at Nottingham Business School for seven years across a range of retail and services marketing courses, and is an active researcher in the field of retail and small business marketing.


Professor Whysall has extensive retail consultancy experience with companies such as Alliance Boots and Tesco and previously served on the National Retail Planning Forum. Professor Whysall has a long established academic career in retail marketing and is a prominent member of many key retail academic networks including European Association for Education and Research in Commercial Distribution and European Institute of Retailing and Services Studies.


Professor Paul Boyle, Chief Executive of ESRC comments: “Engaging with the business retail community is a key priority for the ESRC and I am pleased to appoint Nottingham Business School as our Retail Knowledge Navigator. Their complementary skills and experience make them ideal candidates for this role. By working in partnership with retail organisations we will see benefits for academic research, the sector itself and ultimately for society at large.”


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