New Selfridges shoe department

For anyone who loves their shoes, the new Selfridges shoe department is a dream. Architect Jamie Fobert has created an area in which to visit, explore and indulge. The department comprises six unique shoe galleries surrounded by 11 boutiques created by the world’s most iconic shoe brands, plus one hanging garden.

Each gallery juxtaposes materials you wouldn’t normally find in a department store: velvet and glass, clay and steel, alabaster and silk, concrete and rubber. Meanwhile, the 11 surrounding apartments have been designed in collaboration with some of the world’s most iconic labels, allowing customers a glimpse into the private worlds of their designers for the first time.

‘Imagine you are in a gallery,’ explains Sebastian Manes, director of accessories at Selfridges. ‘From the entrance you see a succession of doorways, and at the end a huge window flooding the space with daylight. Your journey begins at the front, with shoes from the best of the high street. Slowly you begin to travel through different galleries until you reach the end – the couture designer gallery, flanked by Chanel and Louboutin, and a vision of Eden – the new suspended garden at Selfridges.’

Comments are closed.

    2018 A1 Buyers Guide
  • A1 Retail Twitter

  • Facebook