New ‘InstaBadge’ is the Re-usable Name Badge Innovation from Badgemaster

Badgemaster, the UK’s leading manufacturer of custom made, ready-to-wear employee name badges has launched a new product range to fulfil the needs of the re-usable name badge market. ‘InstaBadge’, as its name suggests, enables employers themselves to create instant name badges for new starters.


“InstaBadge offers the good looks and performance of a permanent badge with all the flexibility of a re-usable one”, explains John Bancroft, Badgemaster’s Managing Director. “It’s ideal for workplaces with frequent staff changes, as new employees can be smartly badged from the word go.” The wearer’s name is held within the badge rather than engraved onto it, so employers can control costs by re-using the badge frames when staff leave. The design of the badge frames, together with Badgemaster’s long-established expertise in corporate personalisation, means that customers who prefer the re-usable option needn’t sacrifice either choice or visual appeal for economy. The new range includes six different styles, all available in any base colour and with plenty of space for individual corporate designs and logos.

In terms of aesthetics and durability, “InstaBadge neatly overcomes the drawbacks often associated with re-usable name badges”, explains John. “The wearer’s name is printed onto ordinary card or paper. This means that no special equipment is required and badges can be recycled to new wearer’s for a fraction of a penny.  This is then held perfectly secure and level behind a protective acetate front, so there will never be any lop-sided printing or peeling corners to contend with.

For more information about InstaBadge and other Badgemaster products contact the customer services team on 01623 723112, email or log on to

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