New conference to showcase Town Centre Event inspiration, enabling place-makers to better engage local community

The team behind the hugely successful Future High Street Summit has developed a brand new one-day conference, to be held this autumn, enabling town teams, BIDs, councils and town centre managers to create, organise and hold engaging events in their local areas.

The Community Engagement through Town Centre Events conference, which will be held in the Nottingham Conference Centre on 11th November, offers a much-needed opportunity for place-makers to learn from expert advice, share ideas for events and meet solution providers. This approach enables them to leave the conference with relevant, practical advice which can be applied immediately to develop a successful event calendar for their town centres.

“Feedback from Future High Street Summit delegates earlier this year proved that town centre stakeholders find case studies and implementable ideas most useful for their professional objectives,” explains Clare Rayner, founder of the new conference. “With this in mind, we have created an exclusive conference, entirely dedicated to sharing ideas for town centre events and helping delegates to engage their local communities with fantastic activities.

“While this year’s Summit had lots of varying content across two days, the Community Engagement through Events conference is going to focus solely on those activities that help to bring a town together. Attendees will enjoy a whole day of case studies, practical advice and proven solutions that will allow them to leverage events within their areas.”

The outline agenda for the day has already been produced, addressing an array of town centre event topics across eight sessions, including event management, Christmas and other seasonal events, speciality markets, art and culture, supporting businesses, campaign events and social responsibility events.

Leading high street professionals are already anticipating the conference, recognising that town centre events are vital for engaging communities and continuing the success of the UK’s high streets.

Mark Hryniw, Town Centre Manager for Hinckley, Oadby, Wigston and South Wigston, comments, “This events conference is a must if you are looking at driving footfall into your town centre. Events are one of the best ways of getting people into your town to see what’s on offer.”

Ross Feeney, Chief Executive of Successful Sutton, continues, “One of the key measures of performance for BIDs and town centre teams is footfall. Events and speciality markets encourage more visitors, increase dwell time and spend per visit, and help create a bond with local residents. I am always keen to learn from other areas and meet new event management companies and suppliers, and look forward to attending the conference in November.”

Jean Ball MIPM, Place Making & Events Manager, Advisor & Trainer, adds, “People need good reasons to visit town centres, and engaging positive experiences when they get there. What better way to provide this than events that entertain, captivate and change perceptions? Creating, delivering and managing great events is one of the most valuable things a place manager can do to drive up footfall, dwell time and positive impressions in their destination.”

Trudi Barnard, Business Development Officer at Newcastle-under-Lyme Borough Council, agrees, “If we want people to fall back in love with our town centres, we have to give them reasons to return. Well targeted events provide that reason, giving us a customer base on which to build!”

Registration for the Community Engagement through Events conference is now open, and early bookers can enjoy the discounted ticket price of £129 on a first come, first served basis by entering promotional code BIRD on registration. Delegates can book their place at the conference at

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