New Book Retail Confidential

 

The recession is creating havoc in the retail industry. Joe Cushan has written a book that is essential reading for anyone already in, or planning to enter, the retail sector. “Retail Confidential” is a practical, no-nonsense guide to succeeding in the retail trade, written by well-known writer, broadcaster and retail improvement specialist, Joe Cushnan. Based on over 30 years management experience in and around the retail trade, this book is packed with advice on what to do and what not to do to manage a successful retail business, covering all areas that are important to the retail business owner.

The book is ideal source material for retail workshops including bizarre but true customer service stories like how the author felt forced to refund a customer £75 for two avocado pears, and how a McDonald’s milkshake carton caused apoplexy on the morning of Princess Diana’s funeral. The book has been described as “a retail must” and takes a refreshing, sideways look at shops, shoppers and shopping in an informative and entertaining way.

For the book, Joe Cushnan has drawn on his long management experience working for companies like Asda/WalMart, Makro, Alfred Dunhill and BHS, amongst others. The book is published by Management Books 2000 and retails at £14.99, but is available at a discounted rate at Amazon.com

 

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