New appointment at FITCH London

Aaron Shields has been appointed strategic planning director at FITCH London. A planning leader of significant and diverse experience, Aaron is an authority on a broad range of consumer and business to business sectors. He will add significant value to FITCH’s approach to strategic planning – placing the consumer at the heart of branded experiences to create a bold design response. In addition to his strategic planning responsibilities he will lead the London studio’s Insights group. He has worked extensively across Europe, Russia and the Middle East and is equally at home with global and local clients as diverse as Vodafone, BT, P&G, Russian Standard Vodka, Dolce & Gabbana and the V&A Museum.

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