NESPRESSO LAUNCHES BOUTIQUE AT BLUEWATER AND TRIALS NEW CUSTOMER EXPERIENCE
Nespresso has launched a new permanent boutique at Bluewater Shopping Centre in Dartford.
This new boutique is an additional location for Nespresso Club Members and coffee connoisseurs and replaces the highly-successful pop-up store which opened this summer.
This is the seventh Nespresso boutique to be opened in the UK and the first globally to trial a newly designed customer shopping experience.
This shopping experience eliminates the barriers between the customer and the Nespresso Coffee Specialists, using mobile technology and increased open spaces to encourage greater interaction.
Coffee Specialists are equipped with a tablet which allows them to spend more time with customers and take their order on the go avoiding the need for the customer to queue.
At the touch of a button, the order is sent to the back office and the purchases will then be ready for the customer to collect hassle-free within seconds at a small window in the coffee wall.
This new retail experience is designed to maximise quality time spent with customers, helping to create a seamless and enjoyable shopping experience.
Francisco Nogueira, Nespresso UK Managing Director, explains: “We’re excited to introduce our innovative boutique concept in a new and popular location.
Our boutiques are a fantastic way for our Club Members to experience the full Nespresso brand, tasting new flavours and learning from our Coffee Specialists about our 23 Grands Crus and their origins.
The introduction of this new customer concept will ensure our customers have even more time to interact with our experts and enjoy a seamless experience.”
Nespresso Club Members can also return their used capsules at the Boutique so that they can be recycled.
This is part of The Positive Cup program, Nespresso’s sustainability programme to make every cup a positive cup.
The Bluewater boutique will also be a pick up point for online orders, with shoppers able to pick up their orders just two hours after ordering.